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Moogfest producer: Asheville is a great place for an electronica festival

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Billboard.biz reports:
Some might consider Asheville, N.C., an unlikely place to stage an electronic-themed niche music festival. They would be wrong. ...

"First of all, we loved Asheville," [Moogfest producer Ashley] Capps says. "It was a very strong music market for us, and people there are very passionate about their support for arts and culture in general, and music in particular. So it was a natural place to think about developing a concept." ...

Capps says Moogfest was in the works, at least conceptually, before the live electronic music scene exploded. "I had seen the contemporary electronica thing kind of ebb and flow, but the roots of doing Moogfest go back several years and really predate the current boom in electronica," he says. "You could kind of see it coming, but I would be lying if I said I realized it was going to blow up to the extent that it has at the present time."
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