Hendersonville Times-News reports the decision is made to build its new facility at Ferncliff Industrial Park in Mills River:
Read the full article
Officials with California craft-beer maker Sierra Nevada Brewing Co. are expected to announce this week they have chosen Western North Carolina for the company's much-publicized East Coast expansion, sources with knowledge of the negotiations have told the Times-News. The sources asked not to be named because of the confidential nature of economic development projects. ...
Subscribe to XpressMail. Free Sneak Peek. Every Week.
Want to know what's coming out in Xpress this week before the paper even hits the stands?
We've got your free sneak peek, along with deals available in XpressMail, our weekly email newsletter. (It's the best we can do without time travel.)
-
Comments
-
Related Articles
-
Comments
Make a comment
I'm glad they're bringing jobs to NC, but they won't even be in the top five brewers in this area. Sierra Nevada was good back when they were the only craft beer besides Sam Adams. I'll take the Wedge, Pisgah, Highland, Jack of the Wood, APC, and French Broad over Sierra any day. Also, even if they build a music venue, why would anyone drive to Henderson county when the best venue in the southeast is already at Pisgah Brewing? BUY LOCAL!!!
By Ashevegasjoe
01/24/2012
Once Sierra Nevada moves here they *will* be local.
By bill smith
01/26/2012
Sierra is not coming here to compete. The cost of shipping beer from California to the East Coast is not insignificant, which is why it makes economic sense for Sierra Nevada to establish an East Coast production facility. The amount of SN product consumed in WNC is and will remain a drop in their beer bucket.
Sierra will not compete with the WNC brewing community but complement it. We have a lot of great breweries here now, but SN will create a critical mass that improves the environment for all. Sierra's ability to draw brewing resources, especially enormous grain shipments, to WNC should lower costs for all local brewers, giving each a chance to boost their own competitiveness.
As many of our local brewers do, and as Sierra does in Chico, I'd expect SN to offer small batch brews to brewery visitors. I look forward to having this reason to visit Henderson County! This will not diminish my patronage of the excellent establishments cited above (and I'll add Oyster House and LAB to Ashevegasjoe's list), nor of other favorite Carolina brewers, such as Nantahala, Foothills and RJ Rockers.
Of course, the biggest ingredient in beer is water. So keep a close eye on the local water issue, and remember that the quality of our water helps our brewing community thrive. It is a highly valuable resource that must be safeguarded. Be wary of Raleigh's interference.
By Jake
01/24/2012