(Asheville, NC) September 2, 2011 - After hurricanes, fires and floods, the Red Cross knows how to clean up, serve a hot meal and make people feel at home. Now, imagine taking that talent to the Crowne Plaza and treating guests to an evening of elegance, complete with red roses, live music, fine art, and fine gourmet dining.

That’s just what will happen this October at the Crowne Plaza Expo Center in Asheville – the Red Cross of Western North Carolina will go black tie for one night and one night only.

On October 22, the Red Cross of Western North Carolina will honor its centennial year in elegant fashion with the Red Cross Ball: The Celebration of a Century. With the help of presenting sponsor, Asheville Savings Bank, the Red Cross will host a lavish evening of cocktails, dinner and dancing to the music of local favorite, A Social Function.

“The Red Cross is thrilled to celebrate our Centennial year with such a fine event and with such fine friends. We are so pleased that Asheville Savings Bank is sponsoring the Ball, in their own 75th year,” said Patrick Fitzsimmons, CEO of the Western North Carolina Region.

While wining, dining and dancing, attendees to the Ball can expect the chance to support the regional efforts of the Red Cross through a “Fund the Needs” auction. This unique auction of goods and services will offer the opportunity to make a direct pledge to humanitarian services the Red Cross provides to the community. In addition to the “Fund the Needs” auction, guests may bid on a number of fine art pieces from a selection of renowned artists, included Jonas Gerard and George Widener.

Any proceeds from the auctions as well as ticket sales will go directly to supporting the regional humanitarian efforts of the Red Cross of Western North Carolina. Single tickets for the Red Cross Ball are $125 and may be purchased online at www.redcrosswnc.org. Tables of 8 are available are also for $1000.

The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies.

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