Festivals, events and booking organization AC Entertainment has announced a significant change in its relationship with Moogfest. AC has booked and largely organized the Asheville-based electronic music festival for the past three years. For 2013, Moog Music, the electronic instrument and accessory company founded by Moogfest namesake Bob Moog, has decided not to license the Moogfest name to AC.
The following is from a press release:
“AC Entertainment, announced today that it will rename its multi-day electronic music festival in Asheville, NC, as the Mountain Oasis Electronic Music Summit for 2013, continuing to build on the success of the past three years when the event has been produced as Moogfest.
“‘The fans have embraced the festival with overwhelming enthusiasm during the past three years. They love the music, they love Asheville, and we are committed to continuing to evolve with them to create the very best festival experience that we can imagine,’ says AC Entertainment CEO, Ashley Capps.
“From 2010 through 2012, Moogfest presented some of the greatest names in electronic music, hosting such artists as Massive Attack, Thievery Corporation, Orbital, Tangerine Dream, Jonsi, Richie Hawtin, Carl Craig, Brian Eno and dozens of others. The event has featured educational panels, workshops, talks, installations, and art exhibitions in addition to numerous musical performances. Along the way the festival has received international acclaim from many publications, including NPR Music, The Wall Street Journal and The New York Times.
“The re-naming of the festival comes in the wake of Moog Music Inc. electing not to re-license the Moogfest name to AC Entertainment. ‘We received a letter from them following this year’s festival, so we have no choice really but to re-name it. We have enjoyed booking, marketing and producing our event for our fans and want to continue with them on this creative journey,’ explains Capps. ‘We’re taking this opportunity to rethink the event a bit and challenge ourselves. While we are still focused on Halloween weekend, that time of year has its difficulties and we’ve been encouraged to consider other options. This part of the world is a very special place – hence the name, Mountain Oasis. We’re proud of what we’ve accomplished so far, and there’s so much more to explore.’
“Details about Mountain Oasis Electronic Music Summit will be released in 2013.”
Xpress will follow with more on the future of Moogfest as well as AC Entertainment’s plans for a 2013 electric music festival. Keep watching mountainx.com for more information.