Local musician and filmmaker Ben Lovett found plenty of creative fodder in his own album, Highway Collection. The nine-song record has spawned various visual interpretations for songs like “Ghost of Old Highways,” “Heart Attack” and, most recently, “Black Curtain” which was filmed at Asheville’s Masonic Temple.
For the song “All the Time,” Lovett pushed the envelope again, collaborating with 35 filmmakers, “with each given one line of the song and the challenge of creating a single shot for each word,” according to a press release. “For ‘All the Time,’ the cadre of filmmakers interpreted the song’s lyrics into a single fast-moving, hypermodern, multidimensional representation of the human experience. The list of contributing filmmakers includes a variety of diverse talent including Barry Jenkins, one this year’s NY Times 20 Filmmakers To Watch; JormaTaccone, director of the cult comedy hit ‘MacGruber’ and member of The Lonely Island; award-winning visual artist Bill Barminski (Gnarls Barkley, Death Cab For Cutie), recent Sundance Film Festival and SXSW-selected directors Hannah Fidell (A Teacher) and David Bruckner (V/H/S) and Adele Romanski (Leave Me Like You Found Me) among many others.”
Local filmmakers include Paul Schattel, Josh Rhinehart, Robert Adamo, Trenton McDevitt, RuslanTumash, Russ Tiller and Shane Meador.
Although the video is complete, viewers can still take part in the project by submitting images of their own visual interpretation of “Time.” Post photos to social media using the hashtag #timecontest. Three winners will be selected by the video’s directors to receive various prizes such as a limited edition card set of 37 images from the video, Highway Collection special edition CD with artwork and lyrics, full color “All The Time” poster signed by Lovett and more).
Watch Lovett’s video for “All the Time” here: