Rhetorical Factory opens in West Asheville


Rhetorical Factory is a recycled clothing company inspired by questioning the way we live our lives, including the way we over-consume clothing. It will be opening its flagship store at 444 Haywood Road, in West Asheville, on Tuesday, April 29.

Beyond one-of-a-kind vintage apparel, Rhetorical Factory plans to be much more than just another clothing store. Owner Bethany Adams envisions the shop as “a place to be inspired by a lively and locally sustained lifestyle.” She and her team will be serving up daily specials Monday through Friday in alignment with their mission to be “100 percent good.” For example, Mending Mondays offers sliding scale mending services in order to help you care for the clothes you already have and love.

On Donation Tuesdays, the store will accept any and all clothing donations and provide coffee, tea and cookies for donators to enjoy in the store. Wednesday are super kid-friendly, with in-store arts and crafts activities for kids while parents shop. Vinyl Thursdays promise full albums played in their entirety, appreciate this auditory art as you enjoy the store. The finale happens every Friday, when volunteers are invited to join in a weekly photo shoot for Rhetorical Factory’s website followed, by a “Throwdown Fridays” dance party. Models, photographers and DJs are all invited to participate.

Adams says “Our clothes represent a philosophy. A way of using business to inspire change in the world.”

About Emily Nichols
Emily Nichols is a writer and photographer for the Mountain Xpress. She enjoys writing about wellness and spirituality in WNC.

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