Press release

ASHEVILLE, NC – SolA, Asheville's Therapeutic Salt Cave, has officially opened its doors for business in Downtown Asheville. A visit to the cave will provide guests with 45 minutes of pure relaxation and rejuvenation as all five of their senses are engaged by the healing power of nature.

SolA (pronounced so-lay) is a unique oasis, a salt-enriched microclimate which allows the body and mind to regain rehabilitation and balance. The power of salt therapy has been known for centuries to be beneficial in the treatment of respiratory ailments, cardiovascular issues, nervous system disorders, skin problems and digestive complaints. Utilizing this type of treatment can also neutralize electromagnetic and radioactive smog caused by such things as cell phones, computers and microwaves.

Upon entering the cave, you are surrounded by 20 tons of salt rocks and crystals imported from Poland which are over 250 million years old. The salt is mined from deep beneath the earth's surface and is by far the purest salt available on Earth, uncontaminated by any toxins or pollutants. The radiant heated floor is covered with smaller salt crystals from The Dead Sea.

"The water of the ocean is a natural sole which has the same concentration of water and salt that is found in our bodies and in the embryotic fluid in the womb," said owner Jodie Appel. "When you are depleted in any of the trace minerals, and stress is placed on the body, disease sets in. As the 84 trace minerals found in our salt are inhaled and absorbed into the body, the body's PH is leveled and returns to the healthy state of homeostasis. Water and salt are the essence of life."

SolA is the first of its kind to be built in the United States. Other salt caves all use some materials not found in nature. SolA has taken the initiative to incorporate all natural and sustainable features to ensure a microclimate free from any pollutants. Unlike salt rooms that grind and blow crushed salt up into the air, the salt in SolA regenerates and grows because of the water elements found within the cave and the constant humidity and temperature that is maintained.

SolA will be incorporating other treatments and classes in the coming months, including massage therapy, meditation, yoga classes, acupuncture, and wellness seminars.
"Asheville has been known for years to be a healing city," continued Appel, a licensed massage and bodywork therapist, hydrotherapist and preventative care provider. "SolA provides a beautiful healing space for locals and visitors alike."

SolA is located 10 Eagle Street in Asheville. Hours of operation are Monday through Saturday from 10am to 7pm, and Sunday from 10am to 3pm. Call 828-236-5999 for appointments.

For more information, please visit SolA on the web at: http://www.solasaltcave.com http://www.facebook.com/solasaltcave http://www.twitter.com/solasaltcave