The Southern Conference Basketball Tournament returns to the US Cellular Center and UNCA March 8-11. Thousands of basketball fans will fill downtown Asheville. The Asheville Downtown Association wants to make sure businesses are prepared. At the session, you'll get more information on the tournament as well as opportunities to market your business to attendees. Plus, each business that attends will receive two free single game tickets.

Sessions are Wednesday, Jan. 23 at 8:30am and Wednesday, Jan. 30 at 5:30pm at the ADA office at 29 Haywood Street. Please RSVP to info@ashevilledowntown.org.