Biltmore Estate to expand wine sales — possibly all the way to China

From the Citizen-Times:

“Three years ago the Biltmore Estate embarked on an ambitious plan to have its wine on sale in all 50 United States.

That was strictly a domestic ploy, an effort to boost market share from coast to coast, and it’s going great.

But if the estate plays its chardonnays right, it might be expanding into the mother of all markets: China.

The Biltmore Estate’s president for government and agricultural relations, Chuck Pickering, is part of a 40-business trade delegation visiting China, which has a population of 1.3 billion.

The idea is to help American businesses “strike new deals, strengthen business ties, expand their market and support jobs for Americans,” according to the U.S. Department of Agriculture.”

SHARE

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.