Blue Ridge Regional Hospital announces Patti Jensen as its new communications director

Press release

From Mission Health:

SPRUCE PINE, N.C. (Aug. 29, 2013) – Blue Ridge Regional Hospital welcomes Patti Jensen as Communications Director. Jensen has more than two decades of experience in community relations, public relations and marketing. She will develop and manage the overall communications plan for the hospital.

“We are pleased to welcome Patti Jensen as the Communications Director of Blue Ridge Regional Hospital,” said Oscar K. Weinmeister, III, FACHE, President and CEO of Blue Ridge Regional Hospital. “Patti is highly respected locally, as she has spent more than 20 years developing strategic communications plans and successfully promoting projects and organizations. She is a team player who knows how to enhance our hospital’s presence locally, regionally and nationally. Her decision to join our team is a real win for the hospital and our community.”

Jensen has served as the Marketing Director for the Mitchell County Development Foundation and as the Tourism and Marketing Director for the Mitchell County Chamber of Commerce for the past 12 years. In these roles, she was responsible for developing brands from conception to launch and specialized in strategic planning, media relations, advertising, public relations, social media management and budget management. She previously developed marketing strategies for the Switzerland Inn as a member of the Marketing & Guest Relations team.

“I am excited about joining the Blue Ridge Regional Hospital team and look forward to engaging our community with the physicians, staff and award winning services offered in Avery, Mitchell and Yancey counties,” said Jensen. “In my career, I have worked for dedicated organizations where we were able to develop programming strategies that took our efforts to the national stage. I look forward to working with the skilled and dedicated team at Blue Ridge Regional Hospital, where I know the same will be true as we work toward improving the health of the people we serve, one task at a time.”

Jensen received her bachelor’s degree in communications, public relations and marketing from Appalachian State University.

About Blue Ridge Regional Hospital
Blue Ridge Regional Hospital, based in Spruce Pine, N.C., is a not-for-profit hospital and serves Mitchell, Yancey, lower Avery and upper McDowell counties. Blue Ridge Regional Hospital has provided excellent healthcare services for the region since 1955. Cleverley & Associates has recognized Blue Ridge Regional Hospital as a Community Value 5-Star Hospital for 10 consecutive years. Medical specialties offered by Blue Ridge include emergency services, OB services, critical care, rehabilitation services and fitness center, cancer services, orthopedics, general surgical services, pain management, pediatrics, family medicine, sleep disorders and wound care. In addition, Blue Ridge Regional Hospital offers clinics for the following specialties: allergy and asthma; cardiology, dermatology; ear, nose and throat; gastroenterology; ophthalmology and kidney care (nephrology). Blue Ridge Regional Hospital employs 450 people and is a member of Mission Health, recognized in 2012 and 2013 as one of the nation’s Top 15 Health Systems by Thomson Reuters and Truven Health Analytics, respectively. For more information, please visit blueridgehospital.org.

About Mission Health
Mission Health, based in Asheville, N.C., is the state’s sixth-largest health system and the region’s only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. Mission Health was recognized as one of the nation’s Top 15 Health Systems in 2012 and 2013 by Thomson Reuters and Truven Health Analytics, respectively. Mission Health is one of only two medium-sized health systems to receive this recognition in 2012 and 2013, and the only health system in North Carolina to achieve that distinction.

Mission Health, which traces its roots in the region back to 1885, operates five hospitals, numerous outpatient and surgery centers and the region’s only dedicated Level II trauma center. Its medical staff consists of more than 1,000 physicians and is certified in more than 50 medical specialties and sub- specialties. Mission Health has seven Centers of Excellence: Cancer, Heart, Mission Children’s Hospital, Neurosciences, Orthopedics, Trauma and Women’s Health. Mission Hospital, located in Asheville, is the system’s flagship hospital and is licensed for 795 beds. It is the regional referral center for tertiary and quaternary care. It also includes Mission Children’s Hospital – the region’s only children’s hospital. Other Mission Health member hospitals include Angel Medical Center in Franklin, Blue Ridge Regional Hospital in Spruce Pine, McDowell Hospital in Marion and Transylvania Regional Hospital in Brevard. With approximately 9,500 employees and 700 volunteers, Mission Health is dedicated to improving the health and wellness of the people of western North Carolina. For more information, please visit mission- health.org.


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