Jim James: It’s my life’s work to turn people onto Seth Kauffman of Floating Action

In a recent interview published in Rolling Stone magazine, My Morning Jacket frontman Jim James offers effusive praise for local musician Seth Kauffman and his band, Floating Action. James’ record label co-released the band’s latest album, Fake Blood with Asheville’s Harvest Recordings. Kauffman had a big year last year full of festival dates and other endorsements from bands such as Band of Horses.

Here’s the part of the Rolling Stone interview in which James applauds Kauffman:

Any music you’re really into right now?

Yeah. There’s this band called Floating Action that is from North Carolina. It’s like my life’s work to turn people onto this guy, [singer] Seth Kauffman. I feel like he’s the most underrated person in music right now and nobody knows about him. And it’s weird; it’s like nobody will give them the chance that they deserve, cause his shit is deep. He’s got an album called Desert Etiquette and then I put out his new record, Fake Blood, on my little label, and I swear to God I’m not just saying this because I put out the record: it’s transcendent stuff that if nobody fucking catches onto it now, 20 years from now, somebody’s going to fucking find it and they’re going to be like, “Why didn’t anybody fucking care?” It’s that deep.


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