Karen Moore named Vice President of Marketing and Community Relations for McDowell Hospital

Press release

From Mission Health

MARION, N.C. (Feb. 1, 2013) – McDowell Hospital today promoted Karen Moore to Vice President of Marketing and Community Relations. Moore served as Interim Vice President of Marketing and Community Relations before being appointed to the position. She previously worked in the Regional Strategic Planning and Marketing Department at Mission Health.

“I am delighted to be working with such a talented and dedicated leadership team here at McDowell Hospital. Their passion for the patients and community we serve is contagious, and it’s a pleasure to be collaborating with them in this new role,” said Moore. “I look forward to working with the people of McDowell County and helping to increase the awareness of our wonderful health services.”

Moore brings more than 24 years of marketing and communications experience to McDowell Hospital. As Vice President of Marketing and Community Relations at McDowell Hospital, Moore will be creating brand messaging and implementing key marketing strategies for the hospital. Her previous roles include Vice President of Business Development and Vice President of Marketing and Planning for Rutherford Hospital in Rutherfordton, NC.

“Karen has demonstrated a unique ability to connect with our community and truly understand their needs. She is a wonderful addition to our senior leadership team,” said Lynn Boggs, RN, MSN, MBA, FACHE, President and CEO of McDowell Hospital. “With her extensive knowledge in the healthcare field, we are confident she will be able to take our strategic plans to the next level as we continue to deliver excellent care to the communities of McDowell and surrounding counties.”

Moore has served on the Board of Directors for a number of organizations, including Carolina Society for Training and Development and Carolinas Healthcare Public Relations and Marketing Society.

About Mission Health

Mission Health, based in Asheville, N.C., is the state’s sixth-largest health system and the region’s only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. In 2012 Mission Health was named one of the nation’s Top 15 Health Systems by Thomson Reuters – the only health system in North Carolina to receive this recognition.

Mission Health, which traces its roots in the region back to 1885, operates five hospitals, numerous outpatient and surgery centers, and the region’s only dedicated Level II trauma center. Its medical staff consists of more than 1,000 physicians and is certified in over 50 medical specialties and sub-specialties. Mission Health has seven Centers of Excellence: Cancer, Heart, Mission Children’s Hospital, Neurosciences, Orthopedics, Trauma and Women’s Health. Mission Hospital, located in Asheville, is the system’s flagship hospital and is licensed for 730 beds. It is the regional referral center for tertiary and quaternary care and is the busiest surgical hospital in North Carolina. It also includes Mission Children’s Hospital– the region’s only children’s hospital. Other Mission Health member hospitals include Angel Medical Center in Franklin, Blue Ridge Regional Hospital in Spruce Pine, McDowell Hospital in Marion and Transylvania Regional Hospital in Brevard. With approximately 8,800 employees and 700 volunteers, Mission Health is dedicated to improving the health and wellness of the people of western North Carolina. For more information, please visit mission-health.org.


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