Local American Advertising Federation chapter gives out advertising awards

From the press release:

(Asheville, NC) March 21, 2012 — AAF Asheville, the Western North Carolina affiliate of the American Advertising Federation (AAF), recently announced winners of the 2012 ADDY® Awards for creative excellence in advertising. Over 60 entries from WNC advertisers and agencies competed in categories ranging from annual reports to interactive media to advertising for the arts and sciences.

Synergy Point Interactive received the ADDY® Best of Show Award for its “Get Lost in Loudon” website (www.getlostinloudon.com). Three entrants were singled out for special Judges Awards: Flat Rock Playhouse received a Judges Award for Brand Identity for its mixed media campaign “iCon: Understand What You’re Saying”; Fields & Company, a Judges Award for Art Direction, for its awareness campaign for Crossnore School; and Connie Arridas Creative, a Judges Award for Copywriting, for Handmade in America’s “Small Towns” brochure.

A tied People’s Choice award went to UNC-Asheville Mass Communication students for the department newsletter, “mass comm(unity),” and to Flat Rock Playhouse for “iCon: Understand What You’re Saying.”

A total of six Gold ADDY® and 14 Silver ADDY® Awards were presented. Entries were judged on creativity, originality, creative strategy and execution. A complete list of winners is attached.

Synergy Point Interactive’s “Get Lost in Loudon” website went on to win the District 3 stage of this three-tiered competition, which recognizes the best of the best from North Carolina, South Carolina and Virginia. This is the first entry from AAF Asheville to win a District ADDY. District winners are then eligible to compete in the prestigious national ADDY® awards, presented by AAF at its national conference in June.

Judges for the 2012 AAF-Asheville ADDY® Awards included Jeff Tobin, a copywriter from Columbus, Ohio, Cher Cornett, a graphic/interactive designer at East Tennessee State University in Johnson City, and Mike Gustafson, a creative director with Fifty Eight Advertising in Atlanta.

The annual AAF-Asheville ADDY® competition is open to any WNC advertiser, agency or freelancer for creative work produced during the previous year. Information on next year’s competition will be available in October at HYPERLINK “http://www.aafasheville.org/”www.aafasheville.org, or by contacting info@aafasheville.org.

AAF-Asheville, a nonprofit organization open to all professionals in advertising and related industries throughout Western North Carolina, serves its membership and the community with professional development, educational programs, student support, and public service. AAF is the largest and oldest trade association of its kind, representing 50,000 advertising professionals in 200 clubs across the country and 215 college chapters. For more information, contact info@aafasheville.org.
AAF Asheville 2012 ADDY® Award Winners

GOLD – Connie Arridas Creative
(Poster) The Crossnore School Centennial Poster
For the Crossnore School

GOLD – Fields & Company
(Mixed Media Consumer Campaign) Crossnore School Awareness Campaign
For the Crossnore School

GOLD – Flat Rock Playhouse
(Mixed Media Campaign for the Arts) iCon: Understand What You’re Saying

GOLD – SCALE
(Consumer Website) The Ramble
For Biltmore Farms

GOLD – Synergy Point Interactive
(Consumer Website) Get Lost in Loudon
For JB Inc.

GOLD – The Brite Agency
(Sales Kit) Festiva Resorts Owner Book
For Festiva Hospitality Group

SILVER – Big Bridge, Inc.
(Vehicle Graphic Advertising) The Next Generation of Beer Trucks
For Next Generation Beer Company

SILVER – Big Bridge, Inc.
(Mixed Media Campaign for the Arts) HATCH Something Brilliant
For HATCH Asheville

SILVER – Clear Channel
(Logo) Pink in the Park
For ‘Pink in the Park: A Walk for Breast Cancer’

SILVER – Diamond Brand
(Sales Kit) Diamond Brand Tactical Sales Kit

SILVER – Lynne Harty Photography, LLC
(Film Special Effects) 5 Walnut Wine Bar
For 5 Walnut Wine Bar

SILVER – Market Connections
(Annual Report) The Community Foundation of Henderson County 2012 Annual Report
For the Community Foundation of Henderson County

SILVER – Market Connections
(Logo) Blue Ridge Energy Systems
For Blue Ridge Energy Systems Home Builders

SILVER – SCALE
(Full-page Newspaper Ad) The Ramble: This is your home
For Biltmore Farms

SILVER – Synergy Point Interactive
(Consumer Website) Babyville Boutique
For Prym Consumer USA

SILVER – Synergy Point Interactive
(Consumer Website) Galakiwi Adventure Tours
For Galakiwi Adventure Tours

SILVER – The Brite Agency
(Logo) Phillips Schmitt Logo
For Phillips Schmitt DDS, PA

SILVER – The Brite Agency
(Stationery Package) Phillips Schmitt Business System
For Phillips Schmitt DDS, PA

SILVER – The Parrish Group
(Book Design) Academic Prospectus
For High Point University

SILVER – Twang
(Brochure) Camp Highlander Brochure
For Camp Highlander

AAF-Asheville, a nonprofit organization open to all professionals in advertising and related industries throughout Western North Carolina, serving its membership and the community with professional development, educational programs, student support, and public service. AAF is the largest and oldest trade association of its kind, representing 50,000 advertising professionals in 200 clubs across the country and 215 college chapters. For more information, contact info@aafasheville.org.


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