Local writer and botanical artist Peter Loewer designs Sow True Seed’s annual catalog cover

Press Release

From Sow True Seed:

Sow True Seed, based in Asheville, offers exclusively open-pollinated, non-hybrid, untreated seed that remains true-to-type when saved and replanted. For their annual catalog Sow True Seed collaborates with a local artist and this year’s cover art is based on the incredible pen and ink illustrations of Peter Loewer.

Peter is a well-known local writer and botanical artist. His book, The Wild Gardener, was named one of the best ’75 garden books of the 20th Century’ by the American Horticultural Society. He has an Asheville-based garden call-in radio show, he’s a contributing editor for Carolina Gardener and he’s also a popular public speaker. On top of all this, Peter teaches illustration at AB Tech, NC Arboretum and Montreat Elderhostel.

“This isn’t just a list of seeds – it’s growing guide and gardening inspiration rolled into one!” says Carol Koury, Sow True Seed’s Founder. “At events people always ask, ‘Are these free?’, and are surprised when we say YES!”

The 2014 Sow True Seed catalog is at the printers, the first run will be ready for pick-up by mid-December. Get yours, hot off the press, by signing up at www.sowtrueseed.com!

This is the second year that Sow True Seed has collaborated with a local artist to produce their catalog cover. In 2013 Jenny Greer, voted 2012 ‘Best of WNC’ in graphic design, created a beautiful illustration for Sow True Seed’s annual catalog cover art. The art went on to inspire Sow True Seed’s t-shirt design and has attracted admiration in Asheville and across America.


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