From Four Seasons Compassion for Life Foundation:
Loretta Shelton Named Executive Director of Four Seasons Compassion for Life Foundation
The philanthropic leadership plans to ensure the future of independent, community-based hospice and palliative care services for individuals, families of western North Carolina
FLAT ROCK, N.C. – Loretta Shelton has been named executive director of the newly launched Four Seasons Compassion for Life Foundation, a non-profit organization dedicated to the philanthropic support of the Four Seasons Compassion for Life mission of “Co-Creating The Care Experience.”
Under Shelton’s leadership, the Foundation is charged with securing the future sustainability of quality, community-based care during serious illness through charitable giving of individuals, families and community partners. “I want to further the Four Seasons mission by ‘Co-Creating the Philanthropic Experience,’ within our community,” she says. “We will continue to build a conscious culture of neighbor helping neighbor, a value that Four Seasons has shared with our community for more than 35 years.”
Faced with a rapidly changing, unpredictable health care future, many western North Carolinians express the desire to retain independent health care choices in the face of chronic, serious or life-limiting illness, she says. “Through donor support, Four Seasons provides services to individuals and families who do not have a way of paying for care of their loved one,” she says. “In many cases, families find the cost of quality care exceeds reimbursement rates from insurers.”
Charitable gifts made to the Foundation provide the philanthropic support needed to ensure these high quality care options remain available to each patient and family regardless of their circumstances, she says. “My goal as executive director is to provide the long term fiscal stability needed to increase the permanency of Four Seasons’ services in order to offset the uncertainties of a rapidly changing health care arena.”
A former hospice volunteer, Shelton is a 20 year veteran of philanthropic non-profit management and leadership. Most recently, she served as regional executive director of philanthropy at North Carolina State University, serving 21 western counties, from 2013-15, and as executive director of conferences and events at Mars Hill College from 2002-13. She is an alumnus of Mars Hill College (BA) and Liberty University (MA), and holds certifications in project management from Western Carolina University and non-profit organizational management from Duke University. “Every single thing I’ve done in my life makes sense now that I’m here,” she says.
Chris Comeaux, CEO of Four Seasons Compassion for Life calls Shelton’s leadership “inspired.” “There’s no mistaking Loretta Shelton’s passion for undertaking this important work on behalf of the people of Henderson County and western North Carolina,” he says. “She motivates those around her to excellence and action, and holds a vision of Four Seasons’ future that includes quality care for those facing chronic illness for generations to come.”
About Four Seasons Compassion For Life
Four Seasons Compassion for Life, fourseasonscfl.org, is a 501c3 non-profit organization with a dedicated team of health care professionals, social workers, spiritual care professionals and volunteers deeply committed to its mission of “Co-Creating the Care Experience.” Nationally known for its leadership in innovative, quality hospice and palliative care services, and serving western North Carolina, Four Seasons is a former Circle of Life award recipient from the American Medical Association.
About Four Seasons Compassion For Life Foundation
The Four Seasons Compassion for Life Foundation is a non-profit organization dedicated to the philanthropic support of the Four Seasons mission and building legacy through charitable giving of individuals, families, community organizations, and corporate partners. The Foundation commits to secure a sustainable future for quality, independent care for those facing chronic, serious or life-limiting illness in western North Carolina.
Photos and Logo available on request. Captions as follow:
Four Seasons Compassion for Life Executive Director Loretta SheltonFoundation Executive Director Loretta Shelton discusses the increasing need for western North Carolina veteran recognition and funding with HonorAir’s founder and Honor Flight Network co-founder Jeff Miller, Hendersonville. Miller, a Hendersonville City Council member, received a 2014 Caring Awards winner for his role in honoring World War II veterans. Four Seasons Compassion for Life is a “We Honor Veterans” partner, recognizing the contributions of more than 120 U.S. Armed Forces veterans facing chronic illness.
Eric McCraw, a staff member of the Four Seasons Foundation and Hospice Home Store, assists the Foundation with its move into its new offices in downtown Hendersonville, N.C
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