Mission Health names Heidi Jameson VP of Marketing

From the press release from Mission Health:

ASHEVILLE, N.C. (July 18, 2012) – Mission Health today announced the appointment of Ms. Heidi M. Jameson to the position of Vice President of Marketing. An award-winning healthcare professional, Jameson brings over 20 years of marketing and communications experience to Mission Health. She began July 9.

In her new role, Jameson will use marketing strategies to increase market share, unify brand messaging and spread awareness of services offered at Mission Health. Jameson will oversee the strategic planning for the marketing communications department while collaborating with member hospitals on marketing efforts.

“Heidi will be an immense asset to Mission Health,” said Ronald A. Paulus, MD, President and CEO of Mission Health. “Not only does she possess extensive experience in healthcare marketing, her ability to implement precise and measurable strategies enhances our ability to provide high-quality patient care at Mission Health.”

Jameson comes to Mission Health from Spartanburg Regional Healthcare System in Spartanburg, S.C., where she served as Director of Marketing. In this role, Jameson produced significant results through innovative marketing strategies for the non-profit healthcare system’s three hospitals, multiple outpatient facilities and physician network. Jameson also directed several initiatives that impacted healthcare delivery, including social media and web content strategies. Additionally, Jameson collaborated with hospital physicians, leadership and staff to develop comprehensive marketing and public relations plans that helped to reach more patients with high-quality care.

“I am elated to join the outstanding team at Mission Health,” said Jameson. “This is an exciting time in healthcare, and being part of an organization with such honorable core values and a focus on healthcare innovation makes the future that much more exciting.”

“Heidi has shown her dedication to the healthcare community,” said Rowena Buffett Timms, Senior Vice President for Government and Community Relations of Mission Health. “She will bring her vast knowledge and considerable experience to work for the benefit of Mission Health, our patients and our community.”

About Mission Health

Mission Health, based in Asheville, NC, is the state’s sixth largest health system and the tertiary care regional referral center for Western NC and the adjoining region. In 2012, Mission Health was named by Thomson Reuters as one of the top 15 health systems in the nation – the only health system in North Carolina to receive this recognition.

Founded in 1885, Mission Health is the region’s only not-for-profit, independent community hospital system governed and managed exclusively in Western North Carolina. Mission operates five hospitals, numerous out-patient and surgery centers, and the region’s only dedicated Level II trauma center. Its medical staff consists of more than 750 physicians, and is certified in over 50 medical specialties and sub-specialties. Centers of excellence include heart, stroke care and neurosciences, and pediatrics. Mission Hospital, the system’s flagship hospital, is licensed for 730 beds and is the busiest surgical hospital in North Carolina. Other Mission hospitals include Blue Ridge Regional Hospital in Spruce Pine, McDowell Hospital in Marion, and Mission Children’s Hospital in Asheville. With approximately 8,800 employees and 700 volunteers, Mission Health is dedicated solely to serving and improving the health and wellness of the people of Western North Carolina.


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