Here’s the press release from Mountain BizWorks:
Course focuses on helping business owners to increase revenues; Starts in July
Asheville, NC – June 28, 2012: Mountain BizWorks announces the launch of Online Marketing for Your Business, a three-session advanced course for small business owners. The course focuses on building skills and techniques for effective web-based business promotions, including search engine optimization, social media marketing, online PR, and more.
Online Marketing for Your Business enables business owners to find new customers and increase sales through internet marketing. Participants will learn why and how to use the essential tools of web-based business promotion to drive traffic to their websites.
The course will cover the following topics:
SEO Basics: Search engines, blogging, keywords, meta-content, and rankings.
Social Media Marketing: Which social media sites to use for your business, how to use them properly and how to integrate them into your website, blog, and e-newsletters.
Online PR: Link building, online publishing, customer engagement, contests/discounts, establishing industry expertise, and building relationships with important bloggers.
Sarah Benoit, owner and founder of Creative Original Online Marketing, is the industry expert leading the new course. Benoit has served the Western NC region as an educator since 2006, specializing in website analytics and marketing strategies.
The first offering of Online Marketing for Your Business will take place on Wednesday evenings – July 11th, 18th, and 25th, from 6-9pm. The course will be held at Mountain BizWorks, 153 S. Lexington Avenue, Asheville, NC 28801. Class fee is $130, or $115 for Mountain BizWorks members.
Space is limited and pre-registration is required. To register, contact Victor Palomino at 828-253-2834 ext. 23 or firstname.lastname@example.org.
Course information can be found online at: http://www.mountainbizworks.org/calendar