New espresso cart holds grand opening in time to raise funds for prostate cancer awareness

MOCO Pic

A new mobile coffee cart buzzing around downtown will be supporting a national effort to raise funds for prostate cancer research during its grand opening this Sunday, September 27 near Pack Square, according to an official press release from the start-up coffee brewers.

The Motorcycle Coffee Club, also known as MOCO, will be offering espresso and coffee creations to the downtown crowd around Asheville beginning next week. The female-owned company can be seen toting around a custom-made espresso machine in the cab car of a classic 1973 motorcycle.

MOCO’s grand opening this Sunday falls in accordance with the national “Distinguished Gentlemen’s Ride,” an annual event in which vintage motorcycle enthusiasts don classic-style coats and accessories for a ride around major cities across the U.S. raising funds for prostate cancer research and awareness.

In recognizance of this event, MOCO will be offering donation-based coffee to any DGR riders throughout the day. Donations will go towards fundraising efforts for prostate cancer research.

“Thousands of distinguished gentlemen (and genteel ladyfolk!) in hundreds of cities worldwide don their cravats, press their tweed and sit astride their classic-styled motorcycles to raise funds for prostate cancer research and awareness,” says the press release of the DGR event. “It’s a day about spreading merriment whilst raising awareness of a pressing issue.”

MOCO owner Jani Taljaard says her company is “so excited to kick-start our small business with Asheville’s unique Café Racer Community, and to have the Distinguished Gentlemen’s yearly event come together on the same day. We hope that the donations that we raise on Sunday will help with raising awareness and research into finding a cure.”

For more information on the Motorcycle Coffee Club, their company background, menu and to find them around town, check out motorcyclecoffeeclub.com. To learn more about the Distinguished Gentleman’s Ride and how you can help support prostate cancer research, visit gentlemansride.com or see the official press release below.

Press release:

The Distinguished Gentlemen’s Ride supports new Female-owned Coffee Start-Up’s Grand Opening.

New Asheville Espresso cart Grand Opening Sunday September 27th alongside likeminded Café Racers raising money for prostate cancer.

MOCO, short for “Motorcycle Coffee Club” is a brand new, female-owned, mobile coffee cart to be regularly located downtown Asheville in Pack Square. Their custom Espresso machine sits cleverly on top of an elegant coffee shop constructed on the sidecar of a classic 1973 Motorcycle.

This Sunday, September 27th, 2015, “thousands of distinguished gentlemen (and genteel ladyfolk!) in hundreds of cities worldwide don their cravats, press their tweed and sit astride their classic-styled motorcycles to raise funds for prostate cancer research and awareness. It’s a day about spreading merriment whilst raising awareness of a pressing issue.”1

The fledgling MOCO espresso cart will be offering donation-based coffee for all Asheville DGR riders on the 27th. All donations will go towards the Asheville DGR fundraising.

MOCO owner, Jani Taljaard States:

“We are so excited to kick-start our small business with Asheville’s unique Café Racer Community, and to have the Distinguished Gentlemen’s yearly event come together on the same day makes it a perfect union of ladies and gentlemen! ”

“The Distinguished Gentlemen’s Ride is an dapper-clad event that represents the 500,000 men effected by the prostate cancer and we hope that the donations that we raise on Sunday will help with raising awareness and research into finding a cure.”

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