Full announcement from Pisgah Brewing:
Pisgah Brewing Company of Black Mountain, NC has long been known for its flagship beer, Pisgah Pale Ale. One of the most popular pint choices in the Asheville, NC region and voted #1 Local Ale (any style) recently by the readers of Mountain Xpress, Pisgah now plans to sell Pisgah Pale Ale in cans at select accounts.
Pisgah primarily distributes their beer in Buncombe County in the form of draft (kegs) and half-gallon growlers. Pisgah also sells special-release batches in 22oz and 750ml bottles, but packaged Pisgah beers have historically been a rarity. “We have always been a primarily draft account brewery” says brewery founder and owner Dave Quinn, “but the can is an accessible package that will give us the opportunity to sell at many accounts we can’t currently service, and we are excited to see how the demand pans out.”
The release is planned to be limited at first, working with their current grocery store accounts to test the market. Once the Pisgah Pale Ale cans begin to hit all of Pisgah’s current package accounts, it is likely to take over as the primary form of packaging for Pisgah Pale Ale. “We will start out just canning Pale Ale,” says Quinn, although Pisgah will likely add another popular style to the mix in the coming months. Pisgah Pale Ale will be available in 6-packs of 12oz cans only, and will hit the market for the first time ever on January 10th.