Upscale retailer Désirant to open flagship store inside downtown’s Windsor Boutique Hotel

Retailer Désirant will open its flagship brick-and-mortar store this month at The Windsor Boutique Hotel, located at 36 Broadway downtown. The company exists to “offer a one-stop shop for fashion enthusiasts who desire quality, comfort and distinctive pieces with beauty, history and a purpose,” according to a release from the company.

The store will showcase the art and home goods of local makers in addition to offering eclectic pieces — “from the fine china to antique rugs and lighting to the furniture that also acts as display cases for various fashion staples” — sourced from across North America and Europe, according to the same media release. A local painter was commissioned to create imagery on one store wall based on Désirant’s mission: See beauty in everything.

“The 7,000-square-foot space outlines the interior of the hotel with multi-levels including a seated café bar serving Espresso and local fresh baked goods by Chocolate Gems,” reads the release.

Visit www.desirantonline.com for more information.

Here is more information from Désirant:

Désirant, meaning to desire, announces the opening of its first full-scale brick-and- mortar location at historic The Windsor Boutique Hotel in Asheville, North Carolina, in addition to an online shopping channel Desirantonline.com, available to consumers nationwide August 2015.

The retail concept was developed to offer a one-stop shop for fashion enthusiasts who desire quality, comfort and distinctive pieces with beauty, history and a purpose. From the best range of coveted, sought-after labels to discovery brands, Désirant showcases a curated selection of apparel, accessories, art and gifts as well as home and décor for men and women looking for moderate to lavish items. This customer has an effortlessly chic personality with a refined taste for traditional trends and an eye for what looks good, whether old or new. They’re ageless in style and attitude and appreciate classic designs.

“We are thrilled to bring our vision and unique collections to a city that is evolving into a coveted destination for art, music, fashion and food in a welcoming, positive atmosphere,” explains Kailey Magder, Vice President. “The Désirant store brings our idea to life in a new and exciting way with an edited assortment of vintage finds from North America, Europe and Asheville and inspiring head-to- toe looks by designers we feel best represent our clientele.”

The 7,000-square-foot space outlines the interior of the hotel with multi-levels including a seated café bar serving Espresso and local fresh baked goods by Chocolate Gem. From floor to ceiling, the hotel’s modern yet relaxed rustic theme transitions into Désirant’s eclectic combination of industrial goods mixed with antiques and novel pieces. Each department intertwines throughout to entice visitors to discover something interesting and new at every turn, from the fine china to antique rugs and lighting to the furniture that also acts as display cases for various fashion staples. A wall illustration by a local painter was created to best symbolize Désirant’s mission and inspiration, See Beauty in Everything. Other local artists contribute their pieces to the hotel and boutique’s décor, which are also available for purchase.

With the anticipated success of its first retail space, Désirant plans to expand to other key markets in the U.S. in the near future.

About Désirant:
Désirant, located at The Windsor Boutique Hotel (34 and 38 Broadway) in Asheville, NC, features a variety of exclusive, quality items curated from trips around the world, as well as Asheville’s local market. Its elite selection, ranging from $50 to $5k, includes the best of the best in apparel, artwork, accessories, home décor, and unique gifts. Désirant revives timeless items that will fill your home with life, conversation and memories while maintaining an on-trend, eye-catching and effortlessly picturesque function. To contact the store for more information, please call #828.575.8957. Store hours: Monday – Thursday l 10 a.m. – 6 p.m., Friday – Saturday l 10 a.m. – 9 p.m., Sunday l noon – 6 p.m.

An e-commerce website complements the store, but offers even more luxury items hand-picked for the astute customer in a wide range of categories including women’s clothing, men’s accessories, decorative and vintage wall art, unique sculptures, hard-to-find scents and soaps, and high-end furniture. To shop online visit www.desirantonline.com or by phone at #1.800.638.0815

Facebook.com/DesirantOnline l Pinterest.com/desirantonline l Twitter & Instagram @desirantonline

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