Several Western North Carolina businesses are to be featured on News 13’s Roadtrippin’ segment during the week of July 20 as part of partnering between the news station and Our Carolina Foothills. A few business that will be recognized include Stone Soup Restaurant, Saluda’s Orchard Inn and Tryon’s Fine Arts Center. The Roadtrippin’ segment, starting at 6:10 a.m., will be broadcasted to an audience of over 55,000.
From Our Carolina Foothills
Press Release
Our Carolina Foothills has partnered with area businesses to feature the Carolina foothills on television during the week of July 20, 2015. Road Trippin’, a eleven-week series on News 13’s local 6am Morning News will highlight 6 local businesses over the course of 5 days. The Roadtrippin’ segment airs at 6:10 each morning.
With a viewing audience of over 55,000 people, this opportunity was completely in line with Our Carolina Foothills 501(c)3 purpose of educating the public on the small towns in Our Carolina Foothills. It reinforces our current ad campaign that highlights EAT, STAY, PLAY.
This project is just one example which is allowing area businesses to gain exposure at a very low cost in that would not otherwise have been possible individually. In addition to television coverage, each business will receive website and Facebook exposure to WLOS’s market segment of over 842,000 households which is the 37th largest market in the United States www.wlos.com/shared/news/features/trippinII/carolina-foothills-2015/index.shtml#destinations
Hosted by Tammy Jones, our week long segment will begin with a segment on Dining that was filmed at Stone Soup Restaurant in Landrum. Tuesday’s show will continue in Landrum at Carolina Antiques & More and highlight our area’s Shopping. Wednesday features Saluda’s Orchard Inn and focusses on Staying in the Carolina Foothills. On Thursday Art is the focus and Tryon Fine Arts Center in Tryon highlights all our area has to offer. Friday’s feature is Beverage and was filmed at Mountain Brook and Russian Chapel Hills in the Green Creek area. This segment discusses our deep agricultural & viticulture roots. Collectively this reinforces the message of Our Carolina Foothills- Four Towns, Two States, One Great Experience!
SCHEDULE
M 7/20 DINING- filmed @ Stone Soup Restaurant www.stonesoupoflandrum.com
T 7/21 SHOPPING- filmed @ Carolina Antiques & More carolinaantiquesandmoresc.com
W 7/22 STAY- filmed @ Orchard Inn www.orchardinn.com
TH 7/23 ART- Tryon Fine Arts Center www.tryonarts.orgF 7/23 BEVERAGE-filmed @ Mountain Brook www.mountainbrookvineyards.com
BEVERAGE-filmed @ Russian Chapel Hill www.russianchapelhill.com
About Our Carolina Foothills:
Our Carolina Foothills began as an initiative to incorporate the rich history present in Landrum, Tryon, Columbus and Saluda while promoting our area as a unique tourist destination. We now operate as a 501 (c)3 organization dedicated to educating the public on the small towns in the Carolina Foothills while enhancing the quality of life for it’s residents and its’ visitors through marketing campaigns and events that highlight our Carolina Foothills uniqueness.Our tagline “Four Towns, Two States, One Great Experience!” reinforces that state lines do not matter here in the Foothills. Our ad campaign of EAT, STAY, PLAY promotes all levels of local tourism related businesses through strategic local and regional partners.
Some current projects include the Taste of Our Carolina Foothills, a Wine and Food fundraising event, Culinary Tours that embrace our Southern heritage and traditions, seasonal Progressive Dinners that pair vintners with chefs and focus on our deep Agricultural roots. We incorporate our equestrian heritage and strong artistic presence through a public works project titled The Art of the Horse. All proceeds will go back into marketing and promoting Our Carolina Foothills- Landrum, Tryon, Columbus, Saluda.
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