A preview of Asheville’s new Whole Foods Market

Photos by Cindy Kunst
Photos by Cindy Kunst

(Photos by Cindy Kunst)

Whole Foods Market will open its second Asheville location — a gleaming 35,000-square-foot facility — at 9 a.m. Tuesday, Aug. 26, in the Asheville Market shopping center at 4 S. Tunnel Road.

The store will hold a grand opening celebration for the community on Tuesday starting with a bread-breaking ceremony with Asheville Mayor Esther Manheimer at 8:45 a.m. followed by a performance by the Hillcrest High Steppin’ ensemble.

Guests who arrive by 8:30 a.m. for the celebration can enter a drawing to win one of 100 gift cards valued at between $5 and $500. Wild Alaskan Coho salmon will be on sale for $5.99 in the parking lot while supplies last.

The new store features the Tunnel Road Tap Haus, an upper-level beer garden with eight taps pouring local brew and kombucha; a coffee bar; made-in-store gelato and sorbet; a walk-in beer cooler and 12-tap growler station; an all-organic salad bar and pizza station and full-service Seafood and Meat departments. The Meat department features pasture-raised beef from Hickory Nut Gap Farm.

Once open, store hours will be 8 a.m.-10 p.m. daily. Details about events, community giving programs and more are available on the store’s website. For updates and photos, visit its FacebookTwitter andInstagram pages.

Following is a list of special offers the store is featuring in celebration of its grand opening:

Opening day only, while supplies last (Tuesday, Aug. 26 ):

  • Whole wild Alaskan Coho salmon, cut to order: $5.99/pound
  • Ground beef (85/15; Global Animal Partnership Step 1-rated), $2.99/lb. (save $3)

Opening week (Aug. 26-Sept. 2):

  • Hickory Nut Gap Farm pasture-raised ribeye: $14.99/pound (save $5)
  • North Carolina shrimp: $8.99/pound (save $3)

Labor Day Weekend (Aug. 29-Sept. 1):

$20 bundle deal, including:

  • Eight quarter-pound burgers, ready to cook
  • Eight slices of Cabot cheese (mild or sharp cheddar)
  • Eight buns (white or wheat)
  • Two pounds of Farmer’s Market Potato Salad

 Additional offers, while supplies last

  • First 100 customers to buy a bottle of cold brew coffee or iced tea get the cold brew bottle for free
  • Free growler koozie with any growler fill-up




About Gina Smith
Gina Smith is the Mountain Xpress Food section editor and writer. She can be reached at gsmith@mountainx.com.

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