Beer Scout: Limbering up with Bend and Brew

STANDING BREW POSE: Amah Mitchell and Michael St. Cole of Bend and Brew enjoy an enhanced yoga experience at Burial Beer Co.'s outdoor stage. Photo by Jesse Farthing Photo by Jesse Farthing

Yoga is well-known for being good for limbering up the body and mind. Beer, too, has a reputation for loosening people up — so why not squeeze the two together into something everyone can enjoy?

That’s exactly what Cameron Gunter did when she launched Bend and Brew three years ago, partnering with local breweries and taprooms to introduce yoga to beer lovers. Now under the ownership of Amah Mitchell and Michael St. Cole, Bend and Brew is stretching into its third season.

“[Gunter] saw it as Beer City meets Yoga Town,” says Mitchell. “The whole idea that Asheville is growing, and it’s these two simultaneous trunks of the tree growing side by side — beer and yoga. She wanted to find a way to incorporate the two.”

For some traditionalists, the idea of combining beer with yoga might seem a little strange, but the popularity of Bend and Brew is proof of the concept’s success.

“Asheville has a seething subculture of awesomeness,” says Mitchell. “We fly our freak flags here, and we can be who we want to be and practice how we want to practice.”

“[People think of] yogis … meditating in their caves all day and beer people in their vats all day, but, in the real world, yogis drink beer, and beer people do yoga,” says St. Cole. “Asheville is the meeting of all the worlds together.”

Bend and Brew is partnering with Catawba Brewing Co., Sierra Nevada Brewing Co., Oskar Blues Brewery, Bhramari Brewhouse and Urban Orchard Cider Co. this year to bring the yoga experience to more beer drinkers. And the company is actively looking for more breweries to partner with.

A 45- to 60-minute yoga class costs $18 and is followed by tastings in the breweries and socializing with the instructors and other participants. “After the class, when we sit down and share the tastings, we talk about them,” says St. Cole. “We get to share the joy of yoga and we get to share the beer. … We create conversations around that.”

Mitchell says the tasting is definitely a big part of the experience. “There’s a certain intimacy when you share a beer tasting with a bunch of strangers,” she says. “Because then you’re not strangers anymore.”

But Bend and Brew is about more than just yoga and beer sampling, say the owners. It’s “community-building around beer and yoga,” and there’s no place like Asheville for such a melding of cultures. “There’s no better beer anywhere,” says Mitchell.

St. Cole says every style of yoga is represented somewhere in Asheville, along with every style of beer, so it seemed a natural fit with infinite options. “I came here as a yogi and wound up a beer drinker,” St. Cole laughs. “Every place has this bountiful harvest of something unique.

“I’ve become a total beer snob,” he adds. “I grew up an upstate New York hillbilly. We had Genesee and Bud Light, so I didn’t drink beer … until I finally tasted what you can really do with it. It’s truly a joy.” Conversely, and representative of the two cultures, Mitchell jokes that she came here as a beer drinker and wound up a yogi.

Bend and Brew hired a team of local yoga instructors to teach classes in an effort to stay close with the community, as well as allow the owners to step into different roles. “We love teaching,” say Mitchell and St. Cole. “But it’s a beautiful blessing to be able to offer it to somebody else.”

Of course, Bend and Brew isn’t the only beer and yoga offering to be found in the area. Twin Leaf offers monthly beer and yoga sessions, Sanctuary Brewing in Hendersonville offers yoga with cats in the brewery, and other breweries have done one-off or intermittent events experimenting with the combination.

“[It’s a] way of being reverent of the world and, at the same time, living in 2016, where sometimes you just need to chill out and imbibe the sacred beverage with your friends,” says Mitchell.

Bend and Brew’s weekly events are held at 11 a.m. Saturdays at Brahmari, Sierra Nevada and Urban Orchard; 2 p.m. Sundays and 4 p.m. Thursdays at Catawba’s South Slope location; and noon Sundays at Oskar Blues.

New Belgium’s Liquid Center starts flowing

On Monday, May 2, New Belgium Brewing Co.’s long-awaited Asheville facility will open its 6,000-square-foot Liquid Center tasting room, followed by brewery tours in the summer.

The riverside taproom’s bars, tables and chairs were created from repurposed wood salvaged from the 18-acre site and crafted by local artists in keeping with New Belgium’s history of sustainable practices. The space will include an outdoor deck on the French Broad River and a lawn for hosting events, including summertime bike-in movies.

New Belgium is at 21 Craven St. Tasting room hours are 11 a.m.-8 p.m. Monday to Saturday and noon-8 p.m. Sunday.

SHARE

Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Jesse Farthing
Jesse Farthing can be reached at beer@mountainx.com.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.