Catawba adapts to Asheville
The first brewery opening of the year is anything but business as usual.
Sierra Nevada will be the biggest brewery to open in Western North Carolina this year. Twin Leaf will be the first brand-new brewery for Asheville, but its opening is still a few weeks away. So, with a grand opening planned for Feb. 12 (and possible soft-opening events even sooner), Catawba Brewing’s Asheville location will be the first new WNC brewery to kick off in 2014. Well, sort of.
“This was not our original plan,” says Billy Pyatt, one of the Catawba owners. “We ran into permit problems that will change what we’re doing at 2 Fairview Road. We’re not going to be able to remodel the existing building. … We’re going to have start from scratch.”
For Pyatt and the rest of the Catawba team, the conundrum means the pilot brewery and tasting room concept seen in the above photo won’t open until May at the earliest. So the team is doing what Catawba has always done: making the best of it.
A temporary solution
While work at 2 Fairview Road gets underway, the Catawba team will open a temporary tasting room in an unlikely place: 63 Brook St. That’s right, it’s the building sort of across the street from 2 Fairview Road — at the moment, home only to Old School Subs & Deli.
“What it comes down to is that Morganton is full, and we needed a space to start staging our Asheville brewery,” says Shelton Steele, the operations manager in charge of Catawba’s Asheville location. “This spot is a place where we can not only offload some of the stuff from Morganton, but also start to have a presence in Asheville and build a little bit of buzz. We can literally look out the window and share our progress with our customers.”
As you might expect, 63 Brook St. is coming together under some unique restrictions. Everything the Catawba folks buy or build will either have to be moved within months or abandoned when the time comes. “The good thing is we’re also renovating our Morganton brewery this summer,” says Pyatt. “That gave us some flexibility to buy some equipment we need here.” On the other hand, the temporary status will translate to an unusual serving arrangement. Since Catawba will not replumb the whole building, it will be serving 11 beers out of the trailers normally used for events.
Looking ahead to the real thing
This make-do approach will go out the window when the brewery/tasting room combo opens at 2 Fairview Road — which could be as early as May.
The upstairs will primarily be an indoor space where up to 70 taproom customers can hit the bar, but the design allows them to visit the brewery at the same time: A cutaway section of the floor will expose the brewery underneath. “We want it to be a place where you can drink great beer and watch what Kevin [Sondey] and his guys do,” says Pyatt.
Sondey is the new head brewer for Catawba’s Morganton and Asheville locations. With experience at large breweries like Stoudt’s and Highland, he’s a good fit for the company’s production side. And Sondey is clearly excited to get creative at the Asheville brewery. “I love traditional English ales and German lagers, so expect those out of the Asheville brewery. … But I’ve also brewed in the Pacific Northwest. You’ll see a new double IPA from Catawba when the temporary space opens.”
Catawba has yet to release hours, but Pyatt says something along the lines of 4-10 p.m. most days, with expanded hours on Friday and Saturday, is likely. Food trucks will be a part of both the temporary tasting room and the brewery.