With canned competition from breweries like New Belgium and Revolution Brewing, Asheville Brewing Company’s Rocket Girl landed in the No. 1 spot of an online ranking of Spring 2013’s best “lawnmower beer.” So what’s a lawnmower beer? According to the article from The Street, a digital financial media company with an eye toward business reporting, a lawnmower beer is a light, low-alochol beer that’s perfect for being outside for extended periods of time.
Here’s what they had to say about Rocket Girl:
You want the perfect lawnmower beer style? We give you kolsch. Born in Cologne, Germany, and developed in the late 1800s and early 1900s, Kolsch is a warm-fermented, lagered brew that’s less bitter than other German lagers Americans are somewhat more accustomed to. While American brewers have embraced the style in recent years, few have seen fit to put it in cans. It comes as little surprise that a brewer in Asheville, N.C. — which teems with craft breweries and outdoor activity — would not only can one, but give it alcohol content low enough to be enjoyed more than once. Thank Cologne, but thank Asheville Brewing for making its Kolsch the most respectable lawnmower beer available.
New Belgium’s pale lager, Shift, took the No. 6 position on the list that included national brews. New Belgium, the nation’s third-largest craft brewer, is in the process of opening an Asheville brewery that will begin production in 2015.
“Lawnmower Beer”. Genius.