Asheville’s first mobile boutique is ready to roll

Photo courtesy of Betties Mobile Boutique / Celeste Adams
Photo courtesy of Betties Mobile Boutique / Celeste Adams

Will mobile boutiques be the next big local shopping trend? Celeste Adams, owner of Asheville’s first fashion accessories shop on wheels, hopes so. The grand opening of her Betties Mobile Boutique is Sunday May 4 at the Double Crown in West Asheville. Adams plans to operate the shop out of a 1972 Travelaire camper at various locations around town.

In addition to local shoppers, she’s hoping to lure tourists to the mobile boutique, which Adams is promoting as a “a bona fide roadside attraction” that will be “decked out in dark sea foam-green trim and surrounded by Astroturf and pink flamingoes.” She’ll sell a variety of work from local craftspeople, including hats, bags, belts, body products, wallets, jewelry, scarves and more.

According to Adams, mobile boutiques are drawing legions of new fans in markets like Austin, Nashville, Portland and San Francisco, though they’ve yet to debut here. “The concept seems like a natural for Asheville, where we do things just a little bit differently,” she says in a press release.

View the full press release here:
Betties Mobile Boutique Launches May 4 Outside West Asheville’s Double Crown

Asheville, N.C.: The Asheville area’s first fashion accessories shop on wheels arrives on Sunday, May 4. Betties Mobile Boutique — a self-contained and good-to-go shopping alternative — will celebrate its grand opening at the Double Crown in West Asheville (375 Haywood Road) from noon to 5 p.m. The brainchild of Celeste Adams, a longtime local fixture and event planner, the boutique will operate from inside a 1972 Travelaire camper decked out in dark sea foam-green trim and surrounded by Astroturf and pink flamingoes.

Adams has carefully selected an eclectic inventory of originally designed accessories, including hats, bags, belts, body products, wallets, jewelry, scarves and more. “I want to showcase the talent of local craftspeople, with an emphasis on keeping local dollars in our community,” Adams says.

Adams ginned up the idea last year, and was excited to learn that mobile boutiques are drawing legions of new fans in markets like Austin, Nashville, Portland and San Francisco, though they’ve yet to debut here. “The concept seems like a natural for Asheville, where we do things just a little bit differently.”

Betties Mobile Boutique will be a roving affair (it’s in a camper, after all), but will maintain a semi-regular home base on Haywood Rd. Track its daily location at facebook.com/bettiesmobileboutiqe, or on Twitter @BettiesMobile or just drive down Haywood and look for the most fun!

The shop is also available for private shopping parties, local markets, festivals, and as a custom roadside attraction for any event.

“Come find us and see what we have for you—and sometimes, we’ll be bringing the camper to where you are,” Adams says. “We’ve got a little something for everyone, especially local ladies with independent tastes and visitors who want to sample some unique Asheville style.”

About Celeste Adams and Betties Mobile Boutique: Adams is a third-generation mountain gal with some city sensibilities. A former UNCA photography student, she’s served behind the bar at many of Asheville’s favorite watering holes and can frequently be seen strolling West Asheville with her small but spirited mutt, Rusty. She has been an event planner in town for years throwing music festivals, benefits, art shows, etc. Betties Mobile Boutique is her second foray into running a small independent business; her first, Busy Betties, was a popular concierge service. Bettie is not only a “hot chick” but could be Celeste’s entrepreneurial spirit as well!

For more, contact Adams or visit bettiesmobileboutique.com

 

 

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About Jake Frankel
Jake Frankel is an award-winning writer and reporter who enjoys covering a wide range of topics, from politics and government to business, education and entertainment.

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