Advantage West releases statement about Sierra Nevada Brewing Co. announcement

Sierra Nevada Brewing Co. announced today that they have chosen a site in Henderson County, N.C., for its East Coast manufacturing and distribution operation. The project brings 95 full-time and 80 part-time jobs, and more than $100 million investment to the AdvantageWest region. The following are statements released by AdvantageWest about this project. Please let us know if you would like to arrange interviews with the AdvantageWest President & CEO regarding the key role AdvantageWest played in bringing Sierra Nevada to Western North Carolina.

“We’re delighted that Sierra Nevada has chosen Western North Carolina for their East Coast manufacturing and distribution operation. I’m particularly proud of the key role AdvantageWest played in bringing them here. Our staff has worked diligently for almost a year on this project – ever since Matt Raker, AdvantageWest’s VP for Entrepreneurship & AdvantageGreen, learned about this opportunity while he was attending a renewable energy site-consultant conference in Tulsa, Okla.”

“Upon learning of the opportunity, we worked closely with Sierra Nevada’s consultants, company officials and the 23 counties in our region to find sites that matched the requirements for this project. Originally 11 sites in five counties from across the AdvantageWest region were submitted. We served as the ‘go-to people’ for the company – essentially we were a one-stop shop for this project. As the company narrowed down their site search, AdvantageWest continued to work closely with Sierra Nevada, the Town of Mills River, Henderson County, and the N.C. Department of Commerce, doing everything we could to win this project for our region. We are thrilled that all this effort paid off in creating new jobs and taxable investment in the AdvantageWest region, and heartily welcome Sierra Nevada to Western North Carolina.”

AdvantageWest is the regional economic development partnership serving the 23 westernmost counties of North Carolina, a geographic area of nearly 10,000 square miles – larger than eight other U.S. states and roughly the size of the state of Maryland. AdvantageWest’s program of work focuses on: advanced manufacturing; Blue Ridge Food Ventures, a food business and natural products incubator and commercial kitchen; entrepreneurial development, including the Certified Entrepreneurial Communities® program; the green-collar and clean-energy jobs initiative, AdvantageGreen; and the Western North Carolina Film Commission. Chartered by the state General Assembly in 1994, AdvantageWest is a nonprofit, public-private partnership, centrally located adjacent to the Asheville Regional Airport. For more information, visit or call (828) 687-7234.

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4 thoughts on “Advantage West releases statement about Sierra Nevada Brewing Co. announcement

  1. LOKEL

    I wish a reporter would schedule an appointment with “advantage” west and tell us all what role they and other various groups had in the decision to the final spot.

  2. KPCommunications

    Great idea! We would be delighted for a Mountain Xpress reporter (or any media outlet) to talk about this or other economic development activities in the 23-county region.

    Kathi Petersen
    Communications Mgr for AdvantageWest

  3. Margaret Williams

    Good idea, y’all. There are always many elements to such deals. I know a lot goes on behind the scenes and we’d love to know more.

    • KPCommunications

      Margaret – Will look forward to getting together sometime soon with you or whomever you assign.

      Until then, you and Lokel may find this interesting: an interview with AdvantageWest CEO Scott Hamilton broadcast on the Asheville Radio Group family of stations’ public affairs show, Asheville Area Focus:

      Thanks again for the interest.
      ~Kathi Petersen

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