A welcome from the Mountain Xpress Advertising Department
While looking for a way to honor the holiday season, we stumbled on an idea that unexpectedly caught fire: a nonprofit showcase that helps spread the word about what these organizations do and how they contribute to a healthy and strong community.
While developing this package, we were surprised to learn how many for-profit businesses lend their support to nonprofits and how many nonprofits assist or partner with each other.
It appears to us that Asheville’s abundance of nonprofits stems from the intertwining of grassroots energy and entrepreneurial passions, as well as its people, whose relentless drive and hearts go beyond the bottom line.
Many of the nonprofits we reached out to are very small organizations that don't have a budget for regular advertising. We’ve been moved by their enthusiastic response to this opportunity to express their mission, needs and projects.
We hope that readers will enjoy and learn from this section, and then find a way to pitch in and give back — in this season of giving — to those who contribute so much.