Nature is good for business in WNC

I am the owner and lead designer of Earthsister, a clothing line based in Black Mountain. I moved my business to Western North Carolina because of the natural beauty, the access to outdoor recreation and the region's embrace of the arts. These are important quality-of-life indicators that I greatly value and my target market seeks.

Utilizing textiles for environmental advocacy has helped me merge two of my leading passions. I am able to educate about resource conservation and low-impact living while fulfilling my passion for clothing and accessory design. It brings me joy to explore my commitment to sustainability through the use of organic fabrics and recycled materials.

It is clear to me that the natural resources of WNC are an integral part of the state’s economic prosperity. This is easily observed when witnessing the droves of tourists who visit annually to take in the views and go hiking and fishing. I wish our state legislators would recognize the inextricable link between the economy and the environment by strengthening environmental protection and conservation measures, not weakening them in the name of attracting new businesses.

Business owners who choose to relocate to WNC do so to gift themselves and their staff a high quality of life afforded by the vast array and pristine quality of our natural resources.

— Tiffany New
Black Mountain

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