Asheville’s booming craft beer scene continues to attract national attention. NBC’s “Today Show” featured an Oct. 18 segment spotlighting Wicked Weed and Highland Brewing companies as well as New Belgium Brewing’s investment in the area.
Velvet Truckstop releases new Johnny Sandlin-produced album “Southbound and Down” on Saturday, Nov. 3, as part of Highland Brewing’s Wee Bit Louder Fest.
Pisgah’s here. Wedge is here — aloof rock stars of Asheville beer, confident and not entirely lacking in swagger. French Broad is the proletariat of the scene, big and gentle, unstylish, a touch shambling. Highland: the jetsetter, slick and self-assured. All is revelry, echolalic chatter drowning out the jazz trio.
It’s not every day that Highland Brewing Company produces a small-batch beer for a client. When it does, people take notice. And when the said client is Asheville’s Grove Park Inn Resort & Spa, there’s even more interest.