Photo by Kat McReynolds

Clips Beer & Film Tour releases 2014 attendance figures

According to a press release, New Belgium’s 21-city Clips Beer & Film Tour raised some $139,524 for charities across the nation and drew more than 20,000 guests. The outdoor film and beer-tasting event, which stopped in Asheville on Friday, Sept. 5, raised $5,717 locally with attendance by approximately 1,400 individuals. Asheville’s average waste diversion rate […]

New Belgium political ads election

New Belgium releases video series spoofing political ads

New Belgium Brewing has released a series of entertaining short videos that spoof political attack ads to promote its beers. The Fort Collins, Colo.-based company is in the process of building a major new brewery in Asheville. Watch the series of videos below, embedded via the New Belgium YouTube channel.

Destination Asheville: Local leaders chart course for tourism development-attachment0

Destination Asheville: Local leaders chart course for tourism development

The tourism industry already brings in $2.3 billion annually to Buncombe County. That’s up from roughly $183 million 30 years ago. But to continue to grow local visitation, government officials and business owners need to “anticipate trends that are shaping the future,”  says Mike Konzen, a leading global consultant.

BREAKING: New Belgium fire ‘very suspicious’-attachment0

BREAKING: New Belgium fire ‘very suspicious’

The cause of the structure fire that started in the River Arts District late April 5 evening remains as opaque as the smoke that billowed from it. The flames overtook two buildings at the future New Belgium site on Craven Street. (Photo by Max Cooper) ***UPDATE Saturday, April 6 at 3 p.m.: AFD has determined these fires were intentionally set.***

Asheville City Council gives New Belgium the go-ahead


During a meeting that lasted almost to midnight, Asheville City Council approved New Belgium’s brewery in the River District. Council also approved funding for sidewalk improvements and a study of alternate truck routes to address concerns of some residents about the traffic the business will bring. (Pictured: City Clerk Maggie Burleson swears in all those who wanted to speak at the public hearing. Photo by Max Cooper)