Perhaps it was a coincidence that the Sierra Nevada media preview last week felt like the first real day of spring. But after winding up an entryway that will make the Biltmore Estate look over its shoulder, after walking into an entire warehouse where the lights are motion-activated and bags of malt are stacked as […]
As Asheville prepares to celebrate the silver anniversary of the Christmas Jam, the musical lineup keeps getting better and better. Plus, a special Christmas Jam Session Ale has hit the shelves of local stores.
Of the 30 utility-scale solar projects built in the Southeast last year, 21 were in North Carolina. That’s the kind of good news business leaders heard when they gathered June 19 in Asheville to celebrate the successes and discuss the challenges facing the rapidly growing renewable energy industry. (pictured: Ivan Urlaub of the N.C. Sustainable Energy Association; photo by Max Cooper)
The Asheville area’s natural beauty and friendly beer culture lured Sierra Nevada Brewing Co. to Mills River, despite bigger economic-incentive packages dangled by other suitors, says company founder Ken Grossman. A celebratory mood reigned Jan. 26 as company executives, local business leaders and elected officials gathered near the 90-acre site on the French Broad River, […]
Sierra Nevada Brewing Co. plan to build its new East Coast facility on a site in Henderson County, N.C., will bring 95 full-time and 80 part-time jobs to Western North Carolina.
Pisgah’s here. Wedge is here — aloof rock stars of Asheville beer, confident and not entirely lacking in swagger. French Broad is the proletariat of the scene, big and gentle, unstylish, a touch shambling. Highland: the jetsetter, slick and self-assured. All is revelry, echolalic chatter drowning out the jazz trio.
After a Dec. 14 meeting with the CEO of the California-based brewer Sierra Nevada, Asheville brewer Ken Schaller confirms that the company is looking at a 50-acre site on the French Broad River and that local brewers feel a bit more comfortable with the prospect. (photo by Max Cooper)
According to Thirsty Monk owner Barry Bialik, Sierra Nevada Brewing CEO Ken Grossman told Asheville brewers that Sierra Nevada is considering a 50-acre site on French Broad River, but no decision has been made yet.
Tonight, Dec. 12, Henderson County commissioners voted to offer a $3.75 million economic-incentive package for an unnamed company; word is, that company is California-based craft brewer Sierra Nevada. (***This post was updated at 9:18 p.m. with more from the meeting***)
Sierra Nevada Brewing Company executives dropped by the Thirsty Monk last night while visiting Asheville on a site-scoping tour. More accurately, it was a family visit.