“Where you can dance to the beat of a different drum…” Asheville’s vibe is the focus of this 30-second ad produced for Buncombe County Tourism and Development Authority.
Workers install one of the newly repaired wayfinding signs along Haywood Street. Infamously, the original wayfinding signs began peeling shortly after their installation, leading to a legal battle between the Buncombe County Tourism Development Authority and L&H Signs, the original installer. In September, the TDA chose a new company, Geograph Industries, to repair the signs.
Xpress has the contract for the infamous peeling wayfinding signs, available for the public to read.
The Buncombe County Tourism Development Authority has chosen Geograph Industries, Inc. “a third-generation sign fabricator from Harrison, Ohio” to repair peeling wayfinding signs, according to an announcement this afternoon.
All around Asheville, wayfinding signs keep peeling and a legal battle has ensued between the Tourism Development Authority and contractors who want more money to repair the tattered project. Meanwhile, the TDA has turned to other companies to fix the problem.