Veronika Gunter at an Asheville City Schools meeting

Asheville Board of Ed hires PR consultant­, details superinten­dent process

Local political campaign manager and prior state Senate candidate Veronika Gunter will “create and lead the implementation of a public relations strategy that takes into account the public perception and community dynamics, leverages existing resources and is remarkable for being clearly and consistently communicated,” according to an independent contractor agreement approved by the Asheville City Board of Education on June 27.