It wasn’t long ago that new local publications shared closer ties to chapbooks than to periodicals. But those thin, inky newsprint rags have gone the way of other rough-around-the-edges Asheville staples (spoken-word hot spot the Green Door, co-operative restaurant Stone Soup, DIY community center ACRC). These days, premier issues actually mean glossy pages, full-color print and high-budget advertising.
Both are geared toward women (Breathe‘s motto is “Inspiring active women to explore their passions” while Verve bills itself as “Western North Carolina’s smartest magazine for women”) and both hit the ground running with slick, intelligent text aimed at the interests of the fairer sex. But don’t pick up either publication expecting the typical women’s magazine litany of sex tips, lipstick roundups and Memorial Day cake recipes. Breathe and Verve, respectively, offer articles on “Yoga vs. Pilates” and how to build an “Earthship” house from discarded car tires.
What does the future hold for these two debuting reads? Time will tell, but both seem to suggest a growing and varied readership in the area.
— Alli Marshall, A&E reporter