Ozomatli builds bridges to younger fans with ‘Ozokidz’ show

PLAYGROUND: Not content simply to blend hip-hop, rock and Latin musical flavors, Ozomatli has a creative sideline making music for the younger set. The band brings its 'Ozomatli Presents Ozokidz' matinee to The Orange Peel March 18. Photo courtesy of Ozomatli

Genre-blurring band Ozomatli has long been recognized for its socially and politically conscious music. Combining rock, Latin music and hip-hop with positive messages, the Los Angeles-based collective has earned both commercial success and critical plaudits. And an important part of the group’s work continues to be its outreach to young listeners. In many cities on Ozomatli’s current tour, the group has scheduled additional matinee Ozokidz concerts aimed squarely at its youngest fans. On Sunday, March 18, Ozomatli brings both shows to The Orange Peel.

A decade ago, Ozomatli was selected to take part in the U.S. State Department’s cultural ambassador program. The request came as a surprise to the band members; they didn’t think their brand of progressive politics lined up well with the goals of the George W. Bush administration. “It was kind of strange,” says Ulises Bella, Ozomatli’s saxophonist and clarinetist. “We were like, ‘Are you sure you really want us?’” Bella says that the request “demonstrated that, in any government, there are going to be tons of different opinions; not everybody is gonna toe the line.”

The band enjoyed the experience. “The people who chose us to do this work really wanted to represent some beautiful things that came out of this country,” Bella says. “We got to demonstrate that, and we also created our own story, connecting with people through the language of music.”

One characteristic of the project with the State Department influenced the band’s future direction. “When we were doing cultural ambassador work, we were playing for kids all the time,” Bella recalls. “We’d go to schools, orphanages and homes. And we noticed that some of our material really resonated with kids.”

Back in the U.S., Ozomatli was asked to open several dates on the kid-focused Yo Gabba Gabba tour. Bella says that the band began to realize that its fan base was getting older, and many fans now had children. “We thought, ‘Let’s create an album that will not only be cool for kids — with subject matter that’s appropriate for them — but at the same time, we’ll make the music quality enough where the parents don’t want to stick things in their ears after a hundred listens,’” he says.

The idea bore fruit, and in 2012, the band released Ozokidz, a collection of songs about germs, skateboarding, spelling, the environment and the benefits of exercise. As hoped, the lyrics connected with young listeners, and the music showcased Ozomatli’s winning multicultural/multigenre sound.

“It was really fun making that album,” Bella says. “Having had lots of songs that are really heavy on sociopolitical things, now we were writing songs about washing our hands and how important trees are.” He says that the move “lightened things up stylistically, too. We were doing things [musically] on the Ozokidz album that we probably wouldn’t have done on a regular Ozo record.”

On the heels of Ozokidz‘s success, the band began scheduling concerts aimed specifically at children. But Ozomatli experienced a few minor missteps while finding its way with the younger audience. “I remember once, at an Ozokidz show, we didn’t play ‘Moose on the Loose,’” Bella says. “And this kid started crying. We thought, ‘Is this important?’”

The band quickly changed its set list. “We expanded our stage presentation, costumes and things like that,” Bella says.

The saxophonist explains that Ozokidz shows are high-energy. “A regular Ozomatli show is like 90 minutes long, but an Ozokidz show is 35-50 minutes, tops,” he says. “We’re trying to give the kids a bang for the buck.”

Through its outreach to young listeners, Ozomatli has expanded, not changed, its focus. And the social themes that characterize much of the band’s music remain at the collective heart of the group. At first glance, the band’s all-covers, Spanish-language 2017 album Non-stop: Mexico to Jamaica might seem a retreat from the gritty street perspective of earlier Ozomatli songs like “Vocal Artillery” from 2001’s Embrace the Chaos. Not so, says Bella.

“We weren’t thinking about it from a political or social standpoint,” he says. “But there’s a song on there, ‘De Paisano a Paisano,’ that narrates and documents the struggles of the immigrant.”

Bella says that the album’s existence is, itself, a kind of political statement: “Here’s this band from LA, taking music that’s classic from Mexico, and giving it a Jamaican spin. It demonstrates the beauty of multiculturalism.” Describing the album as “very multi-culti,” Bella sees Non-stop as Ozomatli’s response to the recent rise of xenophobia. “There’s this whole ‘build the wall’ vibe. And the last thing we want to do is build walls, you know?”

With its twin focal points of socially conscious music for adults (“the politics on next album will be more in-your-face,” Bella promises) and fun, positive music for its younger fans, Ozomatli prefers to puts its emphasis on building bridges.

WHO: Ozomatli presents Ozokidz with David Kwizera and LEAF Schools and Streets
WHEN: Sunday, March 18, 3 p.m., $9-10 / 8 p.m., $20-25
WHO: Ozomatli with The Get Right Band
WHEN: Sunday, March 18, 8 p.m., $20-25
WHERE: The Orange Peel, 101 Biltmore Ave., theorangepeel.net

SHARE

Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Bill Kopp
Author, music journalist, historian, collector, and musician. His first book, "Reinventing Pink Floyd: From Syd Barrett to The Dark Side of the Moon," published by Rowman & Littlefield, is available now. Follow me @the_musoscribe

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.