Smart bets: Free the Optimus

“We wanted a revolution, but they just ran us around in circles. Here to speak truth, to say what needs to be said,” says the Bandcamp page for Free the Optimus, a hip-hop collective whose members are based in Boone and Asheville. The group was founded by lead emcee, C.Shreve the Professor, who is about to launch his new album, Summer Ransom. A single of the same name was just released as a video, filmed and directed by Andrew Anderson. The track — which blends a laid-back, light-infused melody with a taut beat and uplifting, hard-hitting lyrics — plays like an ode to a summer that’s only just begun. And, as explanation for the collective’s name, Shreve raps, “If I really freed my optimus, I’d have a reach like an octopus.” Free the Optimus plays an album release show at The One Stop on Thursday, July 10, at 11 p.m. $5. Photo courtesy of C.Shreve

About Alli Marshall
Alli Marshall is the arts section editor at Mountain Xpress. She's lived in Asheville for more than 20 years and loves live music, visual art, fiction and friendly dogs. Alli is the winner of the 2016 Thomas Wolfe Fiction Prize and the author of the novel "How to Talk to Rockstars," published by Logosophia Books. Follow me @alli_marshall

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