Tours of Grovewood Village’s historic dye house start April 1

STILL LIFE WITH VAT: This year marks the 100th anniversary of the Biltmore Industries’ home at Grovewood Village, and a centennial celebration is set for Saturday, June 17, noon-5 p.m. “The tours are one way for us to celebrate this milestone,” says marketing manager Ashley Van Matre. Photo by Alli Marshall

A giant coffee urn sits near the entrance to the dye house in historic Grovewood Village. It’s seriously massive. It puts your workplace’s Keurig to shame, and it adds to the feeling that workers who were tending to the hot-tub-sized dye vats just stepped away (maybe for a late lunch break in the afternoon sun that filters through high windows) and could return at any moment.

In fact, the dye house, next door to the Grovewood Gallery, has sat empty since 1980. The building, part of Biltmore Industries, houses the original looms, carding machines and mule spinners used to make the famed homespun fabric that was worn by the likes of Presidents Herbert Hoover and Franklin Roosevelt, and first ladies Eleanor Roosevelt and Grace Coolidge (for whom “Coolidge Red” was designed).

Grovewood Village has announced that it will offer guided tours of the dye house Wednesdays to Saturdays at 1 p.m., April through December, starting Saturday, April 1. The tours last about 45 minutes and are open to up to 25 people on a first-come, first-served basis. There is no charge.

This year marks the 100th anniversary of the Biltmore Industries’ home at Grovewood Village, and a centennial celebration is set for Saturday, June 17, from noon-5 p.m. “The tours are one way for us to celebrate this milestone,” says marketing manager Ashley Van Matre. “A lot of folks aren’t familiar with our history and don’t realize the significant role Biltmore Industries played in the Arts and Crafts movement, both locally and nationally. Biltmore Industries grew from a humble and small start to the largest hand-weaving industry in the world.”

The homespun production launched in 1901 under the direction of Edith Vanderbilt. The wife of Biltmore Estate patriarch George Vanderbilt, Edith wanted to create a training program so the youths of Asheville could learn handicrafts. It was first located in Biltmore Village.

While woodworking was the program’s initial focus, it grew to include the production of wool cloth. “Woodworkers produced furniture such as the Windsor chair and made cabinets based on designs from pieces in the Vanderbilts’ collection of Sheraton, Hepplewhite, Gothic and Chippendale furniture at the Biltmore House,” says an article by the National Park Service. “Sheep were bred on the Biltmore Estate to provide wool for the industries, wool that would eventually become famous for its quality and durability.”

After George passed away in 1914, Edith sold the business to Fred Seely, the architect of the Grove Park Inn. Seely, who had managed the Grove Park as well, had a rocky relationship with his father-in-law, Edwin Wiley Grove (the inn’s owner) and was looking for a plan B, according to Van Matre. He constructed the buildings that make up Grovewood Village — including the wood shop and the facilities for fabric production — adding folk expressions around the themes of good living, productivity and morality on walls, doors and ceiling beams.

Biltmore Industries, which maintained the name of its initial benefactor, was linked to the Arts and Crafts movement — a reaction to industrialization that valued traditional craftsmanship and simple forms. The Grove Park Inn next door is known for its collection of Arts and Crafts furnishings, mostly from the Roycroft community of craft workers in East Aurora and the White Furniture Co. in Mebane. “Guests would buy fabric [from the homespun shops] or have clothes tailored while they were staying at the hotel,” says Van Matre. “After word got out about the extra-fine quality of the wool, lots of people would order by mail.”

Seely died in 1942, and by midcentury, “industry automation made hand-loomed cloth more expensive and less marketable [and] Seely’s son, Fred Jr., was selling the company and liquidating everything,” says Van Matre. Harry Blomberg, a local entrepreneur with multiple businesses, came to look at a large cloth-cutting table when a copper moonshine still sitting in the corner caught his eye. When he inquired about purchasing the still, he was told he would have to buy the whole operation.

“In about 20 minutes, he settled on a price, and that’s how [Blomberg] came to own Biltmore Industries. He would keep the business going for another 25 years,” says Van Matre. Blomberg’s  family owns Grovewood Village today, and it was they who “established the artist studios and Grovewood Gallery in 1992, carrying on Biltmore Industries’ tradition of supporting local craftspeople,” Van Matre explains.

The tour shares this information and more. It begins in the Homespun Museum, which gives a detailed overview of the Biltmore Industries’ historic importance. But stepping into the dye house is a completely different sort of history lesson.

A bobbin-threading machine, its threads still extending through space, seems frozen in time. Bags of colored bobbins are strewn here and there. Looms lurk in darkened corners like sleeping beasts. Colored liquid pools where it was spilled years ago in the dye mixing room. It’s half-spooky, half-enchanting — and all a remarkable glimpse into an important part of Asheville’s story.

For more information, call 828-253-7651 or visit


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Alli Marshall
Alli Marshall has lived in Asheville for more than 20 years and loves live music, visual art, fiction and friendly dogs. She is the winner of the 2016 Thomas Wolfe Fiction Prize and the author of the novel "How to Talk to Rockstars," published by Logosophia Books. Follow me @alli_marshall

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.