Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

Madison Cawthorn at Point Lookout Vineyards watch party on June 23

Cawthorn takes Republican nomination for NC-11 seat

Henderson County real estate investor Madison Cawthorn took nearly 66% of the vote in a June 23 second primary against Madison County real estate agent Lynda Bennett, thereby securing the nomination to run in November’s general election. His 30,444 votes in the second primary exceeded the total ballots cast in the 2012 runoff between former Rep. Mark Meadows and Vance Patterson by over 7,400.

Vance Monument on June 19, 2020

Commission split in vote to remove Confederat­e monuments

The Buncombe County Board of Commissioners remained divided along partisan lines. Chair Brownie Newman and his three Democratic colleagues voted for the removal of Confederate monuments at Pack Square Park and the county courthouse, as well as establishing a task force on the Vance Monument, while Republicans Joe Belcher, Anthony Penland and Robert Pressley voted against those moves.

Health workers with arms crossed

Wellness in brief: Mission nurses move closer to union vote

As confirmed by Mission spokesperson Nancy Lindell on June 11, the health system’s legal representatives have chosen not to file an objection regarding how a pre-election hearing was conducted. The National Labor Relations Board will now consider testimony to determine what nurses would be represented by the union, when the vote will take place and how employees will be allowed to cast ballots.

Asheville workers repair a water line at Bee Tree Creek

Asheville water fees hit legal challenges

Two lawsuits filed in 2018, both of which reached final settlements on June 8, challenged several of the fees Asheville has used to raise money for repairs and updates to the water system. Together, the settlements could have the city pay nearly $2 million to dismiss claims that those fees were charged illegally and prevent the collection of $37 million in fees over the next five years.

Josh Kelly by logging road

Green in brief: Small firms claim exclusion from local public solar process, Forest Service OKs Buck Project

Mike Diethelm, president and founder of Asheville-based SolFarm Solar Co., says a $10 million construction bond requirement for would-be bidders on the solar projects “knocks out so many local medium and small solar businesses, which we have a lot of in this town, and only opens it up to the big guys.”

NC Stage closed due to COVID-19

Who will benefit from local COVID-19 business relief?

Funds supported with tax money from Buncombe County, the city of Asheville and the Tourism Development Authority are being managed by the nonprofit Mountain BizWorks. Because of this arrangement, government and TDA officials say they will play no direct role in determining what area businesses and nonprofits receive public dollars.

Buncombe County seal

Buncombe to receive $4.5M in state COVID-19 aid

County government only plans to keep about $3 million of the state allocation; the remainder would be distributed to Buncombe’s municipalities and fire districts using the same formula as for county sales tax. Asheville would receive roughly $944,000, or 21% of the money, with the Skyland Fire District receiving the next largest award of nearly $67,000, or 1.5%.

View from Craggy Pinnacle

Green in brief: Buncombe backs Craggy scenic designatio­n, Duke releases net-zero carbon report

At an April 21 meeting, the Buncombe County Board of Commissioners lent their unanimous support to designating 16,000 acres of the Pisgah National Forest in the county’s northeast as the Craggy Mountain Wilderness and National Scenic Area. And on April 28, Duke Energy unveiled the most detailed public explanation to date of how company leaders are thinking about the longer-term future.