ADA to host Aug. 11 “Heroes Celebration and 25th Anniversary Gala”

Here’s the info via the Asheville Downtown Association press release and email newsletter:

The Asheville Downtown Association (ADA) will host its 2nd Annual Downtown Heroes Celebration on Saturday, August 11 from 6-10pm in the Banquet Hall of the U.S. Cellular Center. The evening also marks the 25th Anniversary of the Asheville Downtown Association.

“In our 25th anniversary year, it is more important than ever to recognize the efforts of individuals who have made a substantial impact on our downtown. The majority of revitalization efforts were undertaken by people who had a vision and passion for what downtown could become,” said Adrian Vassallo, president of the ADA Board of Directors.

The awards recognize individuals or organizations that have shown commendable dedication to the unique history, vibrant growth and sustainability of downtown Asheville. Downtown Heroes have been active in the revitalization of downtown and have contributed time and energy to improve the downtown area for businesses, residents and tourists. At last year’s inaugural event, Leslie Anderson, Bob and Ellen Carr/Tops for Shoes, and Public Interest Projects were named Downtown Heroes.

Vassallo continued, “Now that we are seeing the fruits of so many individual efforts, it is time to recognize those that took risks when no one else would. We look forward to recognizing these individuals at the gala and hope you can join us to celebrate their accomplishments.”

The evening will feature heavy hors d’oeuvres, beer, wine and entertainment. Tickets for members are $25 or $175 for a table of eight. Potential members are $35 or $250 for a table of eight. Tickets are available at


Established in 1987, the Asheville Downtown Association is committed to the preservation and improvement of the central business district through programming, civic support and annual objectives. As the voice of downtown residents, merchants and workers, the ADA advocates for policies and practices that will best help growth and preserve the quality of life in downtown. Annually, the group produces events including Downtown After 5, the Asheville Holiday Parade, Oktoberfest, the State of Downtown Luncheon, and the Pritchard Park Cultural Arts Program. The Asheville Downtown Association Foundation carries out the altruistic goals of the ADA including the Spare Change for Real Change program.

Dear Friend of Downtown –

Please mark your calendar for Saturday, August 11th from 6-10 PM at the Banquet Hall in the US Cellular Center. We will be hosting our Heroes Celebration and 25th Anniversary Gala! Please see the attached flyer for details on how to get tickets. This will be a great way to celebrate the accomplishments of the last 25 years and the impact that some of our “Heroes” have made on the Downtown we know and love.

If you have any questions, please do not hesitate to contact me or call Meghan Rogers at 251.9973.

Hope to see you there!

Adrian Vassallo, CPA
Asheville Downtown Association
Office 828.251.9973
Cell 828.231.5147


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