Brewing Basics workshop coming to Asheville

From Counter Culture Coffee:

Counter Culture Coffee will offer its Brewing Basics education workshop in Asheville, Atlanta, Boston, Durham and NYC this month (see below for dates and addreses). The lab is part of Counter Culture’s Counter Intelligence program, created to educate both the industry and consumers on everything from the origins and history of coffee to best techniques for brewing and more. The NYC workshop will be taught by Erin McCarthy, a member of Counter Culture’s NYC team who brewed “the world’s best cup of coffee” last month, earning the title of World Brewers Cup Champion in Melbourne, Australia.

Interested participants may sign up for the lab at, which will be held from 10am to 12pm at the following Training Center locations:

– Asheville (June 29th and July 20th) – 77 Broadway Street
– Atlanta (July 20th) – King Plow Arts Center, 887 West Marietta Street NW, Suite m210
– Boston (July 20th) – 374 Somerville Avenue
– Durham (July 20th) – 4911 South Alston Avenue
– NYC (July 20th) – 37 W. 26th Street, Suite 400
– Philadelphia (July 20th) – 2149 Unit B Catharine Street
In this two-hour workshop ($75), participants will explore the essential methods for brewing great coffee at home, including developing a coffee-brewing recipe, identifying the appropriate grind size, and establishing the importance of brewing time. Guided coffee tastings will reinforce key brewing principles, and instructors will demonstrate techniques and best practices for pourover brewing. Workshop participants will have the opportunity to take home a $15 web store voucher, a Counter Culture ceramic pourover brewer, and a packet of filters.

Counter Culture Coffee is the much-loved coffee roaster dedicated to finding and bringing to market the most exciting and delicious coffees in the world. The company’s vision is to pursue coffee perfection by creating partnerships dedicated to environmental, social, and fiscal sustainability throughout the coffee chain, improving the natural environment and operating efficiently to minimize environmental impact. Counter Culture has eight training centers across the country including locations in New York, NY; Chicago, IL; Boston, MA; Washington, DC; Philadelphia, PA; Asheville, NC; Atlanta, GA; and Durham, NC. Served in some of the country’s top restaurants, Counter Culture Coffee is available in coffee shops, specialty grocers and online at

Please let me know if you have questions, would like to request photos, or are interested in a Q&A with a member of Counter Culture’s Counter Intelligence team.

Thank you!
Laura Fryer


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