Diamond Brand donates $44,000 to community groups in 2012

Press release

From Diamond Brand

ARDEN, N.C. – In 2012, Diamond Brand once again demonstrated its pride in being a part of the Western North Carolina community, by supporting area charities with over $44,000 in donations and countless hours of service. Diamond Brand has manufactured goods in Western North Carolina since 1943 and opened Western North Carolina’s first outdoors gear retail shop in 1964. The company and brand have been staples in the area’s outdoor community for more than half a century and in 2012 the support was greater than ever before.

As a retailer dedicated to the active lifestyle, health and wellness has been a major tenet of Diamond Brand Outdoors’ business since its inception. To that end, Diamond Brand supported organization such as Autism Society of Western North Carolina, YMCA –WNC, NC Aboretum Youth Programs, North Carolina Youth Camp Association, Girls on the Run, Dupont Forest Half Marathon, Hot Chocolate 10K and Mission Hospital’s Ladies Night Out program. In addition, Diamond Brand continued to be a friend to the arts and environment again in 2012, generously supporting Diana Wortham Theatre, WNC Nature Center and a variety of other organizations dedicated to enhancing the quality of life for Western North Carolinians.

“At Diamond Brand, we believe in supporting and giving back to the community that we’ve proudly called home for more than half of a century,” said Sarah Merrell, Marketing Manager – Diamond Brand Outdoors. “We’re dedicated to helping local non-profits, events and groups that make WNC a better and healthier place to live. We want to see the greater Asheville area and its surrounding communities continue to thrive, so we plan to continue this level of support in to the future and we are excited to continue our work with so many valued WNC organizations.”

Diamond Brand’s 2012 community support has not ceased for this year. In fact, the company has pledged to donate 1% of all sales at its retail store between Thanksgiving and Christmas to the YMCA of Western North Carolina, as part of its 1% for the Y initiative. In addition, Diamond Brand’s discount outlet store, Frugal Backpacker, is also in the charitable spirit, helping out the area’s homeless pets through an innovative pet food donation program going on from now until the end of year. For more information on Diamond Brand and Frugal Backpacker’s current community support initiatives, visit www.diamondbrand.com.

About Diamond Brand

Diamond Brand Outdoors is a complete outdoor outfitter with two retail locations in Western North Carolina. Diamond Brand specializes in helping customers find solutions to all their outdoor needs, offering the finest in selection, service and local knowledge. Diamond Brand has been a staple among outdoor enthusiasts in the Western North Carolina for nearly 50 years, firmly dedicated to preserving nature, fostering an enjoyment of the outdoors, and bettering Arden, Asheville and their surrounding communities. For more information on Diamond Brand Outdoors community involvement and upcoming store events visit www.diamondbrand.com.


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