Following Waking Life scandal, Pour Taproom to donate portion of Sept. 24 sales to Our Voice

Posted on — Kat McReynolds
LET IT POUR: Owner Nate Tomforde demonstrates the Pour Taproom system, which features digital screens and bracelets that let patrons pour their own beer. Photo by Thom O'Hearn

“Asheville has been hurt by the actions of our neighbors, and we want to help,” says Nate Tomforde of Pour Taproom. “We are donating 15 percent of all sales on Thursday, Sept. 24 to Our Voice.”

Pour Taproom, a self-service, pay-by-the-ounce bar, is located at 800 Haywood Road, just down the road from Waking Life Espresso bar.

Waking Life owners Jared Rutlege and Jacob Owens offered to donate to the same rape crisis center following the outing of their misogynistic online posts, as reported by AshevilleBlog and Owens’ admission of failure to get consent before having sex with a hospital patient during a podcast, as reported by Jezebel. However, Our Voice declined to accept the funds. Several Asheville businesses, now including Pour, have announced forthcoming donations to the nonprofit since.

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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL
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4 thoughts on “Following Waking Life scandal, Pour Taproom to donate portion of Sept. 24 sales to Our Voice”

  1. Wezbot

    One thing is for sure… Whoever is in this photo needs to learn how to properly pour a beer.

    • Focus

      Thanks for focusing on the one thing that is not important about this whole event & article.

      • Wizbot

        Uh oh! Looks like you ended up focusing on the only other thing less important than that! Looks like someone is a hypocrite

  2. Phil

    CAPTALISM at play…. Everyone’s jumping on the waking life hype-train; just to create their own hype-train!
    Let it be already!! These pathetic geeks who needed to own a hipster coffe shop to score are skipping town with their heads down and their tails between their legs (no pun intended); what more do People want; besides dwelling on the drama and having/creating a communal protest… IT’S ALL SO ASHEVILLE!

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