Leanna Echeverri wins “Color Me Goodwill” fashion show

Press release from Pam Cook Communications:

Goodwill Industries of Northwest North Carolina is proud to announce that Leanna Echeverri is the winner of this year’s Color Me Goodwill fashion show, which was held on April 27, at the Orange Peel in downtown Asheville. Leanna was selected as the top designer by a panel of judges, and she also received the Audience Choice Award.

Leanna, who was a featured designer at Asheville Fashion Week, has competed in every Color Me Goodwill show since the series began, and was last year’s runner-up with her green collection.

“Leanna is an expert in upcycling garments, and has always been an audience favorite,” said Jaymie Eichorn, vice president of marketing and communications for Goodwill Industries of Northwest NC. “Her involvement and enthusiasm have helped to raise the profile of Color Me Goodwill, and remind everyone about the great fashion finds available at Goodwill retail stores.”

Ms. Echeverri’s hair stylist was Tommy Sellers and her makeup was created by Ashley Sigmon.

Models who wore Leanna’s designs were: Rain Lupia, Noora Vi, Misty Brooke, Lydia Osbrink, Rachel Bennett, and Sarah Peterson, who was chosen by Goodwill to participate. “Sarah describes herself as ‘a spectacularly plain Jane human being’, but we think she’s a real hero,” said Ms. Eichorn. “Sarah is a Personal Care Aide for two 90-year-olds, and she learned the skills for that job through classes at Goodwill. ”

“I urge anyone who needs a job, or needs help in learning new skills, to go to Goodwill,” said Sarah.
For more information visit www.colormegoodwill.com or www.goodwillnwnc.com.

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