New Belgium film tour raises $12k for Asheville on Bikes

Logo from New Belgium Brewing

From New Belgium:

Ft. Collins, CO, September 11, 2015 – New Belgium Brewing’s Clips Beer & Film Tour stop in Asheville raised $12,890 for local nonprofit Asheville on Bikes, up 125 percent from last year. About 1,500 people came out to sample beers and enjoy films on the Roger McGuire Green of Pack Square Park.

“Once again, Clips Beer & Film Tour was a huge success on several levels,” said Mike Sule, director of Asheville on Bikes. “This year’s crowd was huge! It’s a thrill to see the community rally behind Clips to support Asheville on Bikes and between the New Belgium crew, Asheville on Bikes volunteers and our local attendees, this is precisely the kind of teamwork that will advance Asheville’s transportation options.”

The Clips Beer & Film stops are green events that work with local organizations to reduce and divert waste from landfills. This year’s sustainability partner in Asheville was Asheville Greenworks.

“We’re pleased to partner with New Belgium to reduce our collective dependence on the landfill through recycling and composting,” said Asheville Greenworks volunteer coordinator, Eric Bradford. “The Clips Beer & Film festival is a great example of how an outdoor festival can bring a community together without creating a large ecological footprint.”

This was the twelfth stop for the national tour, now in its sixth year. The tour will travel to 20 cities this season, showcasing amateur films while pouring hard-to-find Lips of Faith beers and popular New Belgium classics. Each stop features an outdoor screening of the selected films, a tasting of New Belgium’s beers, food from local vendors and fun activities with a starlit vibe.

Details from the Asheville event:

WHERE: Roger McGuire Green – Pack Square Park

WHEN: Friday, September 4

ATTENDANCE: 1,500 film and beer enthusiasts, up 100 people from 2014

MONEY RAISED: $12,890, up $7,173 from 2014

PROCEEDS GOING TO: Asheville on Bikes

DIVERSION RATE: 97 percent of waste was diverted from landfills, up from 77 percent in 2014

For the latest information on Clips, go to For more information on New Belgium Brewing, visit

About Clips Beer & Film Tours

Clips is a national beer and film festival that invites guests to try New Belgium’s unique Lips of Faith series alongside popular classics, while catching short films by New Belgium friends and fans. Attendees get to enjoy a night under the stars with proceeds going to local nonprofits in each city. Since its inception in 2010, Clips has raised more than $620,000 for nonprofits nationwide. This marks the sixth year for the beer-toting, film-traveling, nonprofit-benefiting show that travels coast-to-coast.

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s Most Freedom-Centered Workplaces, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at


About Hayley Benton
Current freelance journalist and artist. Former culture/entertainment reporter at the Asheville Citizen-Times and former news reporter at Mountain Xpress. Also a coffee drinker, bad photographer, teller of stupid jokes and maker-upper of words. I can be reached at hayleyebenton [at] Follow me @HayleyTweeet

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