New festival, Fiesta Hendersonville, debuts on Sunday, September 25

PRESS RELEASE FROM EVENT ORGANIZERS:

Hola Carolina Magazine presents the inaugural Fiesta Hendersonville on Sunday, September 25th, a one-day event on Main Street will showcase the culture and contagious rhythms of Latin America through live music, dance, food, artisans, vendors and more. The family-friendly event runs from 12 noon to 6 p.m. The event is FREE to the public.

Experience the best of all things Latino while indulging in mouthwatering, authentic culinary delights. The wide array of Latin American delicacies includes, Mexican, Dominican and Venezuelan-inspired foods lure visitors, foodies and culture aficionados from near and far to satisfy their Latino cravings.

Fiesta Hendersonville will feature something for everyone, patrons can journey through over 20 represented countries and experience their people, music, art, food and culture.

Local artisans will be participating in the event and displaying their unique creations. Merchandise vendors will be displaying and selling their wares all day.

The entertainment stage at the Hendersonville Visitor Center will be transformed into a tantalizing marketplace of Latin favorites paired with sizzling music, and all-day family fiesta for all to enjoy.

Music and dance inspired by the global rhythms that move us:

UltimaNota
UltimaNota fuses new with old, English with Spanish, and tropical rhythms with pop to create a fresh and modern sound unlike anything else. This versatile band was founded in 2009 with members from Cuba, Venezuela, Mexico and El Salvador. With a repertoire that spans from Buena Vista Social Club to Bob Marley to Hector Lavoe.

Brazilian Fusion Dance Company
RIO comes to Hendersonville! Brazilian Fusion Dance Company represents Brazilian culture and Carnival through costume, music, and dance. Founded by the artistic director Andreia Walker, from Sao Paulo, Brazil, and the finest samba dancer of the Carolinas, who are passionate about Brazil and its contagious rhythms.

Magneto “The Champion Boy”
Anthony L. Calderon better known as Magneto “The Champion Boy” is from Teques, Venezuela. His music crosses the borders within the music world, creating a hybrid where sound and cultures collide in a thrilling new genre known as Urbano. Urbano means you play for the street, what the street wants. Magneto’s collaboration with Juno “The Hit Maker” on the hit single “Together” has catapulted his career and opened doors to this up and coming Latin artist.

Liley Arauz
Liley Arauz is a singer/songwriter, born and raised in David, Chiriquí, Panama. He is best known for his romantic ballads, with love and passion for Bachata, Salsa and Worship music. Liley is blessed with a melodic touch which makes him a sensation to see and hear. Liley has performed with Marc Anthony, Sin Bandera, Fonsecca, Chayanne and Danilo Montero on the hit Latin TV show “Vive La Musica” in Panama. His first record release entitled “Incondicional” is available on iTunes, Amazon Music, YouTube, Spotify, Google play and many more.

A separate stage dedicated to children and youth programming will feature Mariachi and traditional folk dance troupes, and musical performances by local artists.

“Hendersonville is a remarkably friendly yet sophisticated small town. It’s clearly a collaborative city where people work together on projects and support each other,” said Adriana Chavela, publisher of Hola Carolina Magazine. “Latinos love to passionately tell our stories and share our rich cultures and traditions with people of all ages. And while sharing our stories, it allows us to learn even more about ourselves and how we can best weave ourselves into the communities where we live.”

When most people are asked to use one word to describe the Latino culture, they typically say “colorful.” That is a common thread that weaves itself through the many Spanish speaking countries of the world. However, what many people perceive as one culture is in fact many. Latino people are proud of their countries which are rich in culture and they are eager to share their customs and traditions with their new friends in Henderson County.

As with any event the size of Fiesta Hendersonville, support from the community is integral to its success, and organizers are pleased with the support they’ve received thus far.

Ingles Markets joins Fiesta Hendersonville as title sponsor. Additional corporate sponsors include; Park Ridge Health, UNC Asheville and The Support Center. Community organizations supporting the event include: Henderson County Tourism Development Authority, City of Hendersonville, El Centro and Hendersonville Boys and Girls Club.

Sponsorship and vendor opportunities to support Fiesta Hendersonville are still available. Visit www.holacarolina.com for more information.

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About Alli Marshall
Alli Marshall has lived in Asheville for more than 20 years and loves live music, visual art, fiction and friendly dogs. She is the winner of the 2016 Thomas Wolfe Fiction Prize and the author of the novel "How to Talk to Rockstars," published by Logosophia Books. Follow me @alli_marshall

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