From The Organic Growers School:
For Immediate Release
Organic Growers School Launches Coaching & Consulting Program for Home Growers
Asheville, N.C. — Organic Growers School (OGS) announces the launch of their new Coaching & Consulting program to serve home-owners, farmers, backyard gardeners and sustainability seekers in Western N.C. The program is designed as a one-on-one, site-specific, education and support service to help home growers move forward more quickly and easily on their land-based and food production projects.
OGS Consulting & Coaching services focus on the design and planning of all manner of projects from new gardens, orchards and off-grid systems, to green-building projects and design for farm-based production. Because each person is unique in their experience, vision and physical capacity, and each site is unique in its climate, topography and soils, the services are personalized. OGS helps farmers and homesteaders assess their time, skill and budgets and guides them into realistic next steps.
Typically the service begins with a Comprehensive Assessment which includes a detailed intake and guided self assessment, a site visit, design and planning assessment, and referrals to local products and service providers. This can then be followed with ongoing support services and more in depth and specific coaching and consulting.
The areas of design and planning support being offered by OGS fall into four major categories with a multitude of subcategories: Farm & Garden (including design, installation or maintenance of Livestock, Garden or Orchard Systems), Utilities (including Alternative Energy & Water Systems), Building (including Major & Minor Construction), and Landscaping (including Earthworks, Excavation, Arbor & Tree Felling as well as Landscaping Maintenance).
OGS is well-positioned, as a local non-profit with a strong history of community service, to motivate, inspire and support home growers and sustainability-seekers in our region. OGS has provided educational programs for farmers and growers since 1993 and is widely respected as a source of high quality, practical and regionally appropriate information on gardening and farming organically.
“The idea for the Coaching initiative came from the fact that while OGS has educated thousands of folks over the last two decades, sometimes education doesn’t translate into action,” says Ruth Gonzalez, OGS Board Member and local gardening expert. “We’ve spent a lot of time looking at the barriers to home-based sustainability and they include physical limitations such as strength, stamina or skill; lack of confidence or knowledge of implementing projects on their site; and sometimes just not knowing where to begin. The Coaching & Consulting program provides direct and customized support for our constituents.”
While some participants of OGS events and programs seek self-sufficiency and do-it-yourself independence, others may discover that they would rather hire local service providers to do all the installation and maintenance for them. In either case, there is a need in the home growing populations for support, skill and encouragement. As a result, OGS emphasized the following goals in their 2014 Strategic Plan:
- To increase the number of people who are successfully growing on a home and community scale.
- To increase the number of people who are implementing sustainable solutions in their lives.
In order to meet these goals, OGS provides year-round education in the form of conferences, trainings and workshops; produces outreach and public awareness campaigns to encourage people to “Get Growing;” offers access to a variety of web-based resources including award-winning blog series featuring farming and gardening advice called “Ask Tom” & “Ask Ruth;” and has now created a Coaching & Consulting program where folks can get direct access to experts in all aspects of sustainable living and homesteading.
“We have lost so much land-based wisdom over the last 100 years in our global drive towards industrialization,” says Lee Warren, Executive Director of OGS and a farmer herself. “Most of us did not grow up learning the basics of simple food production and preservation, or even cooking. As we try to find our way back to a life that’s related to food and land, we have huge gaps in our confidence, skill, and knowledge. Through our Coaching & Consulting program, OGS is playing the role of the surrogate grandparents by giving a heart-to-heart, eye-to-eye and hands-in-the-soil education that can shortcut the learning curve. Our goal is to support the average person to reclaim the basic life skills of growing and raising food. We want to see people all over western NC growing food.”
According to the statistics on world hunger, 842 million people in the world are food insecure. And while the Asheville area has been dubbed “Foodtopia” by some, a 2013 report by the Food Research and Action Center ranks the Asheville Metropolitan Statistical Area as the ninth hungriest city in the nation, with more than 1 in 5 (21.8%) of residents experiencing “food hardship.” That same report ranked North Carolina as the tenth hungriest state in the nation.
“Our goal at OGS is to grow growers,” says Brandon Greenstein, Director of the Home Grower Programs at OGS and the lead coach and consultant for the new program. “To create more personal and regional food security and literacy, we all need to be growing food and be more connected to our energy, water, and land. For western NC residents who are interested in a land-based life but desire some extra support and encouragement, the OGS Coaching and Consulting service will help them become more confident, empowered and excited about their skills, knowledge and health.”
Greenstein’s background is in renewable systems, alternative energy, water, homesteading and permaculture, specifically providing consulting, design and technical services for the creation of integrated systems. He has been homesteading, including off-grid living and food production, in the western NC mountains for 20 years. He co-founded and co-managed the Forestry Cooperative, a land-based, value-added sustainable forestry cooperative and has also managed a heavy-equipment-based earthworks company. Greenstein specializes in design systems for the home and land, including garden and landscaping, construction projects, and most everything having to do with the practicalities of ecological design.
Clients who seek out the OGS Coaching and Consulting services will work directly with Greenstein, as well as other regional experts. By connecting those aspiring towards more food and energy self-sufficiency with the customized resources they need, OGS is facilitating both the success and self-reliance of western NC residents and growing the regional small businesses that are providing products and services for these projects.