Oskar Blues Brewery launches updated packaging in 2018

Press release from Oskar Blues Brewery:

Oskar Blues Brewery, instigators of the Original Craft Beer in a Can, has updated its full line of 12 and 16-packs with a bold yet classic new look. The fresh tone draws on the adventurous spirit of the iconic Dale’s Pale Ale 12-pack and spans the full line-up to include the rapidly growing-in-popularity CANUNDRUM Mixed 12-er.

Mama’s Little Yella Pils has had a facelift too, and is now available in 16-packs, alongside Beerito Amber Mexican Lager and Pinner Throwback IPA, which have seen success as 16-pack offerings.

Mama’s Little Yella Pils first rolled off the can-line in 2009 and is the number two selling beer in the Oskar Blues line-up. Mama’s makeover highlights the bright, bold gold color of a classic lager and draws attention to the style, loudly stating PILS in the middle of the badge. No fine lines here. In addition to the updated 12oz can and the new 16-pack, Mama’s will also return with a 19.2 ounce single-serve “Stovepipe” can in 2018. Mama’s is an easy drinking, flavorful, classic pilsner with 4.7 percent ABV and 24 IBUs.

“Craft lagers, and Pilsners more specifically, are one of the fastest growing beer styles for craft breweries,” says Tim Matthews, head of brewery operations. “Unlike mass market Pilsners diluted with corn and rice, Mama’s is built with 100 percent Pilsner malt, specialty malts and Saaz and Aramis hops. We find it’s a ‘gateway beer’ for craft-curious drinkers who want to explore more challenging beer flavors.”

The entire line of updated packaging will be introduced in retail locations to kick off 2018. Find Oskar Blues beer via https://www.oskarblues.com/beerfinder/

About Community Bulletin
Mountain Xpress posts selected news and information of local interest as a public service for our readers. To submit press releases and other community material for possible publication, email news@mountainx.com.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.