SugarBrew beer fest coming to Banner Elk Aug. 4

SUGAR MOUNTAIN SKI RESORT, NORTH CAROLINA – July 19, 2012 – Sugar Mountain Resort’s SugarBrew is just around the corner. The summer, mountain festival begins at 11 am and winds down at 6 pm on Saturday, August 4th. General admission and parking are free.

The main attraction will be the sampling of domestic craft and import beers from local favorites to famous foreigners. Some of the beers you’ll find on tap include Sweetwater Brewing from Atlanta, GA, Olde Hickory Brewery just down the road in Hickory, NC, Kind Beers from Charlotte, NC, French Broad Brewing and Highland Brewing Company from Asheville, NC, Thomas Creek Brewery from Greenville, SC, Abita Brewing from Abita Springs, LA and Front Street Brewery from Wilmington, NC. Franziskaner Weissbier comes all the way from Munich, Germany and Staropramen Lager comes from Prague, Czechoslovakia. A few Yankee brews like Brooklyn Brewery from Brooklyn, New York, Sam Adams from Boston, MA, Southern Tier from Lakewood, NY, Narragansett Beer from Providence, RI and Blue Point Brewing Company from Long Island, New York will make their way South for the first annual SugarBrew. Of course, local brewer Blowing Rock Ale will be on tap and the resort will be proud to be the stage for local company Blind Squirrel Brewery as they launch their brand new brews. That’s not all. For a complete list of breweries please visit

Taste world class and well-known North Carolina wines from Shelton Vineyards, Lake James Cellars Winery, Hinnant Family Vineyards and Winery, McRitchie Winery and Ciderworks, Adams Vineyards, Castle Rock Winery, Elkin Creek Vineyard and varieties from California vineyards like La Merika Vineyards and Villa San Juliette Vineyard and Winery. For a complete list of wineries attending SugarBrew visit

It’s not just a beer and wine festival! Listen to live music performances by The King Bees, The Johnson Brothers and Soul Benefactor. Indulge in good ‘ol fashion American, summertime food like Certified Angus Beef hamburgers, fresh squeezed and frozen lemonade, soft pretzels, sodas and homemade, super premium Blue Ridge Ice Creams. The hot dog selection is to die for. Start with the Spicy Dog, complete with nacho cheese, jalapenos and a drizzle of BBQ sauce. Next try the Slaw Dog, capped with onions, chili and slaw. The Coney Dog, topped with special chili, melted cheese and chopped onions should be out of this world and finally the Bacon Cheese Dog rounds out the hot dog palette.

Enjoy ski-lift rides to Sugar’s 5,300 ft. peak, cool mountain temperatures and fresh country air. Some kind of winter is always in the air on Sugar. Take advantage of Sugar Mountain Sports Shop’s 30-70% off all winter merchandise sale or purchase your discounted 2012-13 winter season pass.

A portion of SugarBrew proceeds will benefit the Sugar Mountain Ski & Snowboard Foundation. Purchase your beer and wine sampling tickets today at or on-site the day of the event; August 4th. In the meantime find us on Facebook at, visit or call 1-800-SUGAR-MT.


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