Three-week A-B Tech Business of Beer class to be taught by certified beer judge

Press release from Asheville-Buncombe Technical Community College:

A-B Tech’s Craft Beverage Institute of the Southeast is offering a Business of Beer: Beerology class starting Tuesday, October 9 from 6 to 9 p.m. on the Asheville campus. The class is taught by Jo Doyle, who is Circerone certified and a Beer Judge Certification Program-recognized beer judge. The three-week course covers the building blocks of beer and expected knowledge in the industry. Students will review history, ingredient identification through tasting, and steps of the brewing process.

Doyle started as a restaurant and bar manager in Dupont Circle, Washington DC.   “It was there that I became fascinated with craft beverages and started learning everything I could on my own.”  She moved to Asheville in 2009 and started home brewing, a passion she shares with her fiancé.  “One day a friend brought me the A-B Tech Continuing Education catalogue and I saw the Business of Beer classes offered.  I knew I wanted to get into the Craft Beverage Industry and thought these classes might help me.”

Her instructors at that time encouraged her to take the Cicerone Certification exam, a beer knowledge credential. Through A-B Tech classes and additional study, Jo took and passed the Certified Cicerone. “It is a very difficult exam with an average 80 percent failure rate,” she said.

In 2018, Doyle was promoted at White Labs to Education and Engagement Curator. “As a student, A-B Tech was affordable, offered evening classes and the instructors were top notch.  I walked away from these classes with the knowledge to go forward in the field.  It was the best investment I made in myself hands down for growing personally and professionally,” she said.

Learn more about the Business of Beer and other classes, and register at

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